Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Commspoint Influence serves as a media planning tool that aids brands and their agencies in pinpointing the ideal mix of communication channels for their products by examining the interplay of various media types in conveying messages. The platform is designed for ease of use, allowing new users to become proficient within just a few hours of training. Fully customizable, it adapts to reflect the unique planning strategies of agencies or brands across different markets or regions. By converting survey data into practical reach and effectiveness curves, Commspoint Influence forecasts outcomes based on budget distributions. Furthermore, it streamlines the process of data export and the creation of presentations, making it simple to share insights with colleagues and stakeholders. This comprehensive solution not only enhances media planning efficiency but also empowers teams to make informed decisions based on data-driven insights.
Description
SRDS (Standard Rate and Data Service) serves as the benchmark in the media planning and buying industry, equipping both agencies and brands with a comprehensive and streamlined approach to integrate digital and traditional media within contemporary audience-focused purchasing strategies. This extensive database features inventory from over 125,000 media brands, granting users access to specialized media databases that include the latest advertising rates, audience demographics, media contacts, and additional vital information. By consolidating essential data into a single resource, SRDS significantly boosts the efficiency of media planning, eliminating the hassle of navigating through various websites. For those involved in media buying, SRDS presents a user-friendly platform that places critical information from more than 125,000 media properties at their disposal, promoting more effective campaign planning. Additionally, media sellers can enhance their visibility by improving their SRDS profiles with premium listings that offer higher rankings and more engaging data. Ultimately, SRDS not only simplifies the media buying process but also empowers stakeholders with the tools needed for strategic decision-making.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
Nielsen
Founded
1923
Country
United States
Website
www.nielsen.com/solutions/media-planning/commspoint-influence/
Vendor Details
Company Name
SRDS
Founded
1919
Country
United States
Website
srds.com
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No