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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Commspoint Influence serves as a media planning tool that aids brands and their agencies in pinpointing the ideal mix of communication channels for their products by examining the interplay of various media types in conveying messages. The platform is designed for ease of use, allowing new users to become proficient within just a few hours of training. Fully customizable, it adapts to reflect the unique planning strategies of agencies or brands across different markets or regions. By converting survey data into practical reach and effectiveness curves, Commspoint Influence forecasts outcomes based on budget distributions. Furthermore, it streamlines the process of data export and the creation of presentations, making it simple to share insights with colleagues and stakeholders. This comprehensive solution not only enhances media planning efficiency but also empowers teams to make informed decisions based on data-driven insights.

Description

Explore advertising options tailored to your financial capacity and campaign objectives while receiving proposals from adept media sellers to negotiate optimal agreements. You can implement and track campaigns across various media types without having to leave your workstation. Gainbuzz serves as a digital hub that links media buyers with sellers, featuring marketplace tools that facilitate quicker, more intelligent, and improved media planning and purchasing. By transitioning the entire media sales process online, we empower brands to uncover advertising prospects, engage with media proprietors, and orchestrate their complete advertising campaigns all on a single platform. This streamlines communication, reduces the need for excessive emails and phone calls, and accelerates the overall process. Our dedicated team, driven by a passion for problem-solving and supported by leading investors, comprises experts with deep knowledge in advertising, media strategy, business, and technology. We are committed to transforming the landscape of direct media purchasing for the better. Ultimately, our goal is to create a seamless experience that elevates the effectiveness of advertising initiatives.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Nielsen

Founded

1923

Country

United States

Website

www.nielsen.com/solutions/media-planning/commspoint-influence/

Vendor Details

Company Name

Gainbuzz

Founded

2015

Country

United States

Website

www.gainbuzz.com

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Product Features

Media Monitoring

Alerts / Notifications No 
Broadcast Media Monitoring No 
Content Translation No 
Dashboards / Reporting No 
Export Results No 
Online News Monitoring No 
Podcast Monitoring No 
Print Media Monitoring No 
Social Media Monitoring No 

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