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Description
Cognipharma's HCP Engagement Platform represents a Software as a Service (SaaS) offering tailored for pharmaceutical companies that seek to refine their omnichannel approaches and cultivate valuable relationships with healthcare professionals. This platform provides effortless integration with various Customer Relationship Management (CRM) systems like Veeva, IQVIA OCE, Salesforce, as well as custom-built solutions, thereby facilitating a unified management of customer information. Among its standout features are instantaneous HCP registration and validation processes, which grant quick access to content via single sign-on while ensuring verification against public databases or existing CRM data. Additionally, the platform prioritizes the management of consent and preferences, allowing for the gradual collection of channel and content preferences that help tailor communications to meet the expectations of healthcare professionals. By offering a high level of content personalization and optimizing channel interactions, Cognipharma's solution is designed to enhance marketing and sales performance metrics, providing valuable insights into customer journeys across various channels and pinpointing the most effective strategies for re-engagement. Ultimately, this comprehensive approach not only supports better decision-making but also fosters stronger connections between pharmaceutical companies and healthcare providers.
Description
SmartContent empowers marketing teams to connect with healthcare professionals through a streamlined and tailored experience. There's no need for additional certified digital agencies to produce your content anymore! Regain authority over your marketing resources and expenditures. With SmartContent, marketing teams can effortlessly oversee all promotional materials, including visual aids, specialized microsites, and surveys. Automatically provide your representatives with the appropriate content based on each healthcare professional's profile while maintaining compliance with content regulations. Marketing teams can gain immediate insights from call interactions, enabling them to enhance strategies for greater success in the market. Engage with healthcare professionals across various digital platforms, ensuring a cohesive and personalized omnichannel journey. Within minutes, you can design marketing templates without any coding, segment your audience, establish workflows for maximum effectiveness, and evaluate campaign performance metrics. This user-friendly solution allows teams to adapt quickly to changing market dynamics and meet their goals more efficiently.
API Access
Has API
API Access
Has API
Integrations
IQVIA
Salesforce
Veeva CRM
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Cognipharma
Founded
2016
Country
Portugal
Website
www.cognipharma.com/hcp-engagement-platform/
Vendor Details
Company Name
euris
Country
France
Website
www.euris.com/health-digital-solution/smartcontent/
