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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Cognipharma's HCP Engagement Platform represents a Software as a Service (SaaS) offering tailored for pharmaceutical companies that seek to refine their omnichannel approaches and cultivate valuable relationships with healthcare professionals. This platform provides effortless integration with various Customer Relationship Management (CRM) systems like Veeva, IQVIA OCE, Salesforce, as well as custom-built solutions, thereby facilitating a unified management of customer information. Among its standout features are instantaneous HCP registration and validation processes, which grant quick access to content via single sign-on while ensuring verification against public databases or existing CRM data. Additionally, the platform prioritizes the management of consent and preferences, allowing for the gradual collection of channel and content preferences that help tailor communications to meet the expectations of healthcare professionals. By offering a high level of content personalization and optimizing channel interactions, Cognipharma's solution is designed to enhance marketing and sales performance metrics, providing valuable insights into customer journeys across various channels and pinpointing the most effective strategies for re-engagement. Ultimately, this comprehensive approach not only supports better decision-making but also fosters stronger connections between pharmaceutical companies and healthcare providers.

Description

SmartContent empowers marketing teams to connect with healthcare professionals through a streamlined and tailored experience. There's no need for additional certified digital agencies to produce your content anymore! Regain authority over your marketing resources and expenditures. With SmartContent, marketing teams can effortlessly oversee all promotional materials, including visual aids, specialized microsites, and surveys. Automatically provide your representatives with the appropriate content based on each healthcare professional's profile while maintaining compliance with content regulations. Marketing teams can gain immediate insights from call interactions, enabling them to enhance strategies for greater success in the market. Engage with healthcare professionals across various digital platforms, ensuring a cohesive and personalized omnichannel journey. Within minutes, you can design marketing templates without any coding, segment your audience, establish workflows for maximum effectiveness, and evaluate campaign performance metrics. This user-friendly solution allows teams to adapt quickly to changing market dynamics and meet their goals more efficiently.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

IQVIA Yes 
Salesforce Yes 
Veeva CRM Yes 

Integrations

IQVIA No 
Salesforce No 
Veeva CRM No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Cognipharma

Founded

2016

Country

Portugal

Website

www.cognipharma.com/hcp-engagement-platform/

Vendor Details

Company Name

euris

Country

France

Website

www.euris.com/health-digital-solution/smartcontent/

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Product Features

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