Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Cognipharma's HCP Engagement Platform represents a Software as a Service (SaaS) offering tailored for pharmaceutical companies that seek to refine their omnichannel approaches and cultivate valuable relationships with healthcare professionals. This platform provides effortless integration with various Customer Relationship Management (CRM) systems like Veeva, IQVIA OCE, Salesforce, as well as custom-built solutions, thereby facilitating a unified management of customer information. Among its standout features are instantaneous HCP registration and validation processes, which grant quick access to content via single sign-on while ensuring verification against public databases or existing CRM data. Additionally, the platform prioritizes the management of consent and preferences, allowing for the gradual collection of channel and content preferences that help tailor communications to meet the expectations of healthcare professionals. By offering a high level of content personalization and optimizing channel interactions, Cognipharma's solution is designed to enhance marketing and sales performance metrics, providing valuable insights into customer journeys across various channels and pinpointing the most effective strategies for re-engagement. Ultimately, this comprehensive approach not only supports better decision-making but also fosters stronger connections between pharmaceutical companies and healthcare providers.
Description
P360's ZING engagement suite is a sophisticated omnichannel marketing platform crafted to improve interactions between pharmaceutical companies and healthcare professionals. Acknowledging the changing demands of the pharmaceutical sector, ZING delivers a well-rounded solution that encompasses compliant text messaging, voice and video communication, alongside AI-driven analytics for effective engagement. Remarkably, 82% of healthcare professionals surveyed expressed a preference for text messaging with representatives compared to other methods, while text messages achieve an impressive average open rate of 98%, far exceeding the 20-30% open rate typical of emails. The suite includes integrated messaging options such as SMS, WhatsApp, Viber, Line, and KakaoTalk, facilitating smooth and compliant communication. Additionally, the platform harnesses EdenHelp-powered generative AI for enhanced data analysis, yielding actionable insights and automating routine tasks to enhance productivity. With its diverse features, ZING not only streamlines communication but also empowers healthcare professionals by providing them with the information they need in a timely manner.
API Access
Has API
No
API Access
Has API
No
Integrations
IQVIA
Yes
KakaoTalk
No
LINE
No
Salesforce
Yes
Veeva CRM
Yes
Viber
No
WhatsApp
No
Integrations
IQVIA
No
KakaoTalk
Yes
LINE
Yes
Salesforce
No
Veeva CRM
No
Viber
Yes
WhatsApp
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
Cognipharma
Founded
2016
Country
Portugal
Website
www.cognipharma.com/hcp-engagement-platform/
Vendor Details
Company Name
P360
Founded
2015
Country
United States
Website
www.p360.com/zing/
Product Features
Product Features
Patient Engagement
Appointment Scheduling
No
Care Planning
No
Collaboration
No
Messaging
No
Mobile Access
No
Patient Education
No
Patient Portal
No
Personal Health Record
No
Progress Tracking
No
Self Management
No