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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Cognipharma's HCP Engagement Platform represents a Software as a Service (SaaS) offering tailored for pharmaceutical companies that seek to refine their omnichannel approaches and cultivate valuable relationships with healthcare professionals. This platform provides effortless integration with various Customer Relationship Management (CRM) systems like Veeva, IQVIA OCE, Salesforce, as well as custom-built solutions, thereby facilitating a unified management of customer information. Among its standout features are instantaneous HCP registration and validation processes, which grant quick access to content via single sign-on while ensuring verification against public databases or existing CRM data. Additionally, the platform prioritizes the management of consent and preferences, allowing for the gradual collection of channel and content preferences that help tailor communications to meet the expectations of healthcare professionals. By offering a high level of content personalization and optimizing channel interactions, Cognipharma's solution is designed to enhance marketing and sales performance metrics, providing valuable insights into customer journeys across various channels and pinpointing the most effective strategies for re-engagement. Ultimately, this comprehensive approach not only supports better decision-making but also fosters stronger connections between pharmaceutical companies and healthcare providers.

Description

P360's ZING engagement suite is a sophisticated omnichannel marketing platform crafted to improve interactions between pharmaceutical companies and healthcare professionals. Acknowledging the changing demands of the pharmaceutical sector, ZING delivers a well-rounded solution that encompasses compliant text messaging, voice and video communication, alongside AI-driven analytics for effective engagement. Remarkably, 82% of healthcare professionals surveyed expressed a preference for text messaging with representatives compared to other methods, while text messages achieve an impressive average open rate of 98%, far exceeding the 20-30% open rate typical of emails. The suite includes integrated messaging options such as SMS, WhatsApp, Viber, Line, and KakaoTalk, facilitating smooth and compliant communication. Additionally, the platform harnesses EdenHelp-powered generative AI for enhanced data analysis, yielding actionable insights and automating routine tasks to enhance productivity. With its diverse features, ZING not only streamlines communication but also empowers healthcare professionals by providing them with the information they need in a timely manner.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

IQVIA Yes 
KakaoTalk No 
LINE No 
Salesforce Yes 
Veeva CRM Yes 
Viber No 
WhatsApp No 

Integrations

IQVIA No 
KakaoTalk Yes 
LINE Yes 
Salesforce No 
Veeva CRM No 
Viber Yes 
WhatsApp Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Cognipharma

Founded

2016

Country

Portugal

Website

www.cognipharma.com/hcp-engagement-platform/

Vendor Details

Company Name

P360

Founded

2015

Country

United States

Website

www.p360.com/zing/

Product Features

Product Features

Patient Engagement

Appointment Scheduling No 
Care Planning No 
Collaboration No 
Messaging No 
Mobile Access No 
Patient Education No 
Patient Portal No 
Personal Health Record No 
Progress Tracking No 
Self Management No 

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