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Description
ClickTrail is an open-source attribution plugin for WordPress that operates under the GPL-2.0 license. It effectively preserves first-touch and last-touch campaign contexts throughout user interactions, including page visits, cached pages, dynamic forms, WooCommerce transactions, and authorized cross-domain activities. The plugin gathers important data such as UTMs, referrers, and significant ad click identifiers and integrates this information with various form submissions from Contact Form 7, Fluent Forms, Gravity Forms, WPForms, Elementor Forms (Pro), and Ninja Forms. Additionally, ClickTrail facilitates attribution for WooCommerce orders and purchase events, captures browser dataLayer events, and includes features for consent management, diagnostics, retry mechanisms, queue visibility, and an optional delivery pipeline. Notably, ClickTrail refrains from injecting advertising pixels, allowing site administrators to maintain control over their GTM tags and configurations. This ensures that site owners can tailor their tracking setup according to their specific needs while maintaining user privacy.
Description
Gain a comprehensive understanding of your data to enhance your entire marketing funnel effectively. It’s crucial to avoid making ad spend decisions without proper insights. Focus your investment on campaigns that demonstrate a high return on ad spend (ROAS) and can be substantiated with evidence. Ensure you have clear visibility into top-of-funnel (TOF) and middle-of-funnel (MOF) clicks that contribute to final sales conversions. Utilize real-time conversion data that correlates with your ad expenditures. Determine where to allocate resources to attract cold traffic, particularly when ad platforms fail to provide accurate measurements. Analyze which cold traffic sources, campaigns, audiences, and advertisements yield future customer lifetime value at a sustainable ROAS. Maintain real-time access to customer relationship management (CRM) and sales conversions, along with same-day ROAS insights. Investigate whether Facebook videos and bottom-of-funnel (BOF) ads influence your sales, even in the absence of direct clicks. Establish confidence in the impact of views and gain clarity into the bottom-of-funnel interactions. Identify the crucial clicks that precede the last click, allowing for continued investment in essential feeder campaigns that lead to the ultimate conversion. Wicked Reports offers in-depth analysis of your CRM and shopping cart conversions to accurately assess cold traffic conversion timelines and enhance your marketing strategy. This comprehensive approach will empower your decision-making process and drive more effective advertising outcomes.
API Access
Has API
API Access
Has API
Screenshots View All
No images available
Integrations
WooCommerce
AWeber
ActiveCampaign
Amazon
Axis LMS
Bïrch
ClickBank
ClickFunnels
Drip
Google Ads
Integrations
WooCommerce
AWeber
ActiveCampaign
Amazon
Axis LMS
Bïrch
ClickBank
ClickFunnels
Drip
Google Ads
Pricing Details
Free
Free Trial
Free Version
Pricing Details
$250 one-time payment
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Vizuh OÜ
Website
www.funnelsheet.com/clicktrail
Vendor Details
Company Name
Wicked Reports
Country
United States
Website
www.wickedreports.com
Product Features
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Product Features
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
