Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Channel Fusion serves as a comprehensive modular platform for channel marketing, effectively consolidating all facets of co-marketing and partner interactions into a unified and scalable framework. It features an intuitive ad builder and an extensive asset library, facilitating efficient co-branding efforts, while also providing co-op fund management tools to allocate, claim, and monitor Marketing Development Funds (MDF) with seamless verification and payment processes. Additionally, the platform supports consumer rebate initiatives by allowing users to create, implement, and reconcile various rebate programs through both self-service and personalized options. Its digital marketing module excels at executing hyper-local campaigns, ensuring adherence to brand guidelines and appropriate content localization via dynamic asset distribution and stringent approval mechanisms. The Enablement Programs effectively equip partners with essential training, comprehensive playbooks, and performance-based incentives, while omnichannel experience tools empower marketers to maintain consistent messaging across diverse touchpoints. Furthermore, all components of the platform are interconnected through user-friendly dashboards and a robust API-first design, enhancing the overall user experience and operational efficiency. This holistic approach not only simplifies the complexities of channel marketing but also fosters stronger relationships between partners and brands.
Description
Extu’s Partner Experience Platform (PexP) stands out as a comprehensive solution for channel marketing and incentives, featuring first, second, and third-party attribution alongside through-channel marketing and performance-driven incentives. It employs predictive analytics and offers enticing group travel rewards, all designed to be fully integrated, compliant, and developed in-house. Campaigns and lead activities are managed through an insights hub that delivers real-time lead alerts, detailed account profiling, intent scoring, performance dashboards, and complete ROI tracking from the initial click to the final sale. The incentive engine is robust, accommodating various reward types such as SPIFFs, rebates, debit cards, merchandise, training rewards, and luxurious travel opportunities, facilitated through automated catalogs, leaderboards, quizzes, and dedicated reward portals. Furthermore, Extu provides essential services, including expert campaign development, onboarding, meticulous data auditing, strategic consulting, and comprehensive logistics for incentive travel, all aimed at ensuring rapid deployment. As a result, clients have experienced impressive outcomes, including a remarkable 90% partner engagement rate, an average return on investment of 20:1, and significant growth in measurable pipeline metrics. This unique blend of features makes PexP an indispensable tool for organizations seeking to optimize their partner relationships and marketing effectiveness.
API Access
Has API
Yes
API Access
Has API
No
Integrations
LinkedIn
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Channel Fusion
Founded
2002
Country
United States
Website
channel-fusion.com
Vendor Details
Company Name
Extu
Founded
1994
Country
United States
Website
extu.com
Product Features
Channel Marketing
Campaign Management
Yes
Channel Analytics
Yes
Content Management & Sharing
Yes
Incentive Management
Yes
Inventory Control
No
Lead Management
Yes
Multiple Channel Configurations
Yes
Order Management
Yes
Partner Management
Yes
Pipeline Management
No
Social Promotion
Yes
Partner Relationship Management (PRM)
Asset Management
Yes
Business Plans
Yes
Channel Marketing Automation
Yes
Collaboration Tools
Yes
Compliance Management
Yes
Deal Management
No
Deal Registration
No
Lead Generation
Yes
Lead Sharing
Yes
Partner Onboarding
Yes
Partner Portal
Yes
Performance Metrics
Yes
Rewards Programs
Yes
Workflow Management
No
Product Features
Employee Recognition
Goals
No
Leaderboards / Activity Tracking
No
Manager-to-Peer Recognition
No
Mention Management
No
Nominations
No
Peer-to-Peer Recognition
No
Performance Management
No
Rewards Catalog
No
Rewards Points
No
Social Recognition
No
eCards
No