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Description
At the core of Basis lies our renowned omni-channel demand-side platform (DSP), designed for exceptional speed and efficiency, ensuring your programmatic campaigns succeed. By utilizing Basis' advanced artificial intelligence engine, you can achieve superior results for your campaigns. Opt for either algorithmic or machine learning optimization, which continuously assesses data from over 30 different campaign metrics to align with your specific objectives. This enables you to make informed, optimized decisions that enhance overall performance. With Basis' robust performance automation, you can scale your efforts effectively. Engage users in real-time through advanced geo-fencing features that let you pinpoint specific locations on a map, upload street addresses, or target various places by category. Build audiences based on users who have visited a particular location, address, or category. Additionally, Centro capitalizes on over 15 years of strong publisher partnerships to offer you an unparalleled library of more than 2,000 active private marketplace deals across a wide range of leading websites, ensuring you have access to exceptional advertising opportunities. This extensive network allows for greater flexibility and creativity in campaign execution, ultimately driving more impactful results.
Description
Enhance your efficiency with comprehensive campaign management tailored for enterprises, unifying everything from media strategy and creative execution to performance assessment and enhancement within one platform.
Streamline collaboration among creative, analytics, television, and digital teams through a single solution that fosters the sharing of insights, optimizes workflow, and strengthens your connection to critical data.
Harness a centralized tool to access all audience insights, ensuring that you effectively target the right demographics with your messaging.
Utilize machine learning to automate processes such as bidding and optimization, allowing for quicker responses to customer demands and market changes.
Gain clear visibility into your expenditure and precisely track the locations of your advertisements, empowering you with control through Display & Video 360.
With Display & Video 360, you have access to essential end-to-end campaign management functionalities, including creative workspaces and automated bidding, which facilitate rapid insights, enhanced teamwork, and superior outcomes.
Incorporating these features means you can adapt your marketing strategies more dynamically, ultimately leading to an increase in overall campaign effectiveness.
API Access
Has API
API Access
Has API
Integrations
5X
Acxiom InfoBase
Acxiom Real Identity
AdFlex
Adwallet
Auction Streaming
Caramel
ChatROI
Decentriq
EPICA
Integrations
5X
Acxiom InfoBase
Acxiom Real Identity
AdFlex
Adwallet
Auction Streaming
Caramel
ChatROI
Decentriq
EPICA
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Centro
Founded
2001
Country
United States
Website
www.centro.net/solutions/basis/dsp/
Vendor Details
Company Name
Founded
1998
Country
United States
Website
marketingplatform.google.com/about/display-video-360/
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
Product Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization