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Description
Many attribution tools can indicate which advertisements a customer interacted with prior to making a purchase, which demonstrates correlation. In contrast, Causality Engine reveals the potential impact on your revenue had those advertisements not been run, thus establishing causation.
Utilizing causal inference—similar to the statistical techniques employed in clinical drug trials—we assess the actual incremental revenue generated by each marketing channel. This approach ensures that the results are unaltered, unassisted, and genuinely caused by the marketing efforts.
The calculations are straightforward: for instance, if Meta shows a 4.2x ROAS, but your overall revenue remains unchanged after reducing your spend by 30%, it indicates that those conversions would have occurred regardless. Causality Engine precisely measures the extent of this effect.
By linking your GA4 and Shopify data, you can receive your initial causal analysis in less than five minutes. There's no need for tracking pixels, cookies, or intricate integrations—simply upload your data to discover which channels are truly driving growth versus those that merely claim credit for pre-existing growth.
The service offers a one-time analysis for $99, while continuous insights are available for $299 per month. This allows businesses to maintain an ongoing understanding of their marketing effectiveness and revenue generation.
Description
adCasa is an AI Marketing Operating System built for performance agencies, media buyers, and scaling brands.
Developers have unified environments to live and work in; marketers just have a mess of CSVs and expensive, fragmented SaaS tools. adCasa gives performance operators a unified, daily visual workspace. Instead of a basic chatbot that forgets context, adCasa provides a secure, infinite canvas where humans dictate strategy, and the machine handles the math.
CORE CAPABILITIES:
• Visual Workflow Builder: Connect Google Ads, Meta, Slack, and your CRM on a drag-and-drop canvas. Automate lead routing and live campaign updates without writing a single line of code.
• True ROI Analytics: Native ad platforms over-report their own success. Our causal inference engine calculates true incremental return on ad spend (ROAS), revealing which channels actually drive net revenue.
• Dashboards on Demand: Stop paying for rigid analytics software. Use plain English to instantly generate custom performance dashboards connected to your live data.
• 24/7 Campaign Watchdog: The OS continuously audits active campaigns. If efficiency drops, it halts the bleeding and sends an alert with a drafted repair strategy for human-in-the-loop approval.
• Built-In Creative Studio: Generate video ads, images, voiceovers, and background music natively within the operating system.
THE PRICING PARADIGM:
We believe in transparent, usage-based compute. There are no feature paywalls or "per-seat" licenses. Every user gets full access to the entire OS and 150+ native API integrations. You only pay for the compute credits your team actually consumes.
API Access
Has API
API Access
Has API
Screenshots View All
No images available
Integrations
Google Analytics
Facebook Ads
Google Ads
Google Docs
Google Drive
Google Search Console
Google Sheets
Google Slides
HubSpot Marketing Hub
Instagram Ads
Integrations
Google Analytics
Facebook Ads
Google Ads
Google Docs
Google Drive
Google Search Console
Google Sheets
Google Slides
HubSpot Marketing Hub
Instagram Ads
Pricing Details
$99/month
Free Trial
Free Version
Pricing Details
$0/month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Causality Engine
Founded
2023
Country
Netherlands
Website
causalityengine.ai
Vendor Details
Company Name
adCasa
Founded
2024
Country
United Kingdom
Website
adcasa.io
Product Features
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking