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Average Ratings 0 Ratings

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features
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support

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Description

Many attribution tools can indicate which advertisements a customer interacted with prior to making a purchase, which demonstrates correlation. In contrast, Causality Engine reveals the potential impact on your revenue had those advertisements not been run, thus establishing causation. Utilizing causal inference—similar to the statistical techniques employed in clinical drug trials—we assess the actual incremental revenue generated by each marketing channel. This approach ensures that the results are unaltered, unassisted, and genuinely caused by the marketing efforts. The calculations are straightforward: for instance, if Meta shows a 4.2x ROAS, but your overall revenue remains unchanged after reducing your spend by 30%, it indicates that those conversions would have occurred regardless. Causality Engine precisely measures the extent of this effect. By linking your GA4 and Shopify data, you can receive your initial causal analysis in less than five minutes. There's no need for tracking pixels, cookies, or intricate integrations—simply upload your data to discover which channels are truly driving growth versus those that merely claim credit for pre-existing growth. The service offers a one-time analysis for $99, while continuous insights are available for $299 per month. This allows businesses to maintain an ongoing understanding of their marketing effectiveness and revenue generation.

Description

TrueROAS is a sophisticated ad tracking and attribution solution powered by AI, specifically designed for ecommerce businesses, enabling merchants to effectively pinpoint and allocate sales to the appropriate advertising channels such as Meta, Google, and TikTok, thereby revealing the true sources of their revenue and enhancing ad expenditure, even amidst the challenges of a cookie-less environment. This tool offers seamless integration with platforms like Shopify and WooCommerce, and also accommodates custom integrations, delivering real-time data and a consolidated dashboard that showcases key performance indicators, lifetime value analysis, creative insights, and return on investment, empowering advertisers to recognize successful campaigns, minimize unnecessary expenses, and base their decisions on precise attribution rather than speculation. By employing cutting-edge AI and machine learning techniques, it accurately connects conversions to individual advertisements, feeds enriched conversion information back to the platforms, and provides rapid insights that drive improved return on ad spend while decreasing the cost per acquisition, all while ensuring compliance with GDPR regulations and prioritizing user privacy. Furthermore, its user-friendly interface ensures that even those without extensive technical knowledge can leverage its capabilities to refine their advertising strategies effectively.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

No images available

Screenshots View All

Integrations

Meta Ads Yes 
Shopify Yes 
Facebook Ads No 
Google Ads No 
Google Analytics Yes 
Google Drive No 
Instagram Ads No 
Klarna No 
PayPal No 
Pinterest Ads No 
Snapchat Ads No 
TikTok Ads No 
WooCommerce No 
X Ads (Twitter Ads) No 
YouTube Ads No 

Integrations

Meta Ads Yes 
Shopify Yes 
Facebook Ads Yes 
Google Ads Yes 
Google Analytics No 
Google Drive Yes 
Instagram Ads Yes 
Klarna Yes 
PayPal Yes 
Pinterest Ads Yes 
Snapchat Ads Yes 
TikTok Ads Yes 
WooCommerce Yes 
X Ads (Twitter Ads) Yes 
YouTube Ads Yes 

Pricing Details

$99/month
Free Trial No 
Free Version No 

Pricing Details

Free
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Causality Engine

Founded

2023

Country

Netherlands

Website

causalityengine.ai

Vendor Details

Company Name

TrueROAS

Founded

2020

Country

Sweden

Website

www.trueroas.com

Product Features

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Product Features

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Alternatives

Alternatives

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