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Description
Many attribution tools can indicate which advertisements a customer interacted with prior to making a purchase, which demonstrates correlation. In contrast, Causality Engine reveals the potential impact on your revenue had those advertisements not been run, thus establishing causation.
Utilizing causal inference—similar to the statistical techniques employed in clinical drug trials—we assess the actual incremental revenue generated by each marketing channel. This approach ensures that the results are unaltered, unassisted, and genuinely caused by the marketing efforts.
The calculations are straightforward: for instance, if Meta shows a 4.2x ROAS, but your overall revenue remains unchanged after reducing your spend by 30%, it indicates that those conversions would have occurred regardless. Causality Engine precisely measures the extent of this effect.
By linking your GA4 and Shopify data, you can receive your initial causal analysis in less than five minutes. There's no need for tracking pixels, cookies, or intricate integrations—simply upload your data to discover which channels are truly driving growth versus those that merely claim credit for pre-existing growth.
The service offers a one-time analysis for $99, while continuous insights are available for $299 per month. This allows businesses to maintain an ongoing understanding of their marketing effectiveness and revenue generation.
Description
InboxStack is an innovative platform focused on email deliverability intelligence, centered around its unique causal AI engine named Brain, which uncovers the underlying reasons why emails fail to reach the inbox rather than merely indicating their failure. Unlike many other deliverability tools that only monitor issues, such as a decrease in inbox placement or blocklist entries, InboxStack takes a deeper approach by analyzing signals from various sources, including your ESP, DNS authentication records (SPF, DKIM, DMARC), Google Postmaster Tools, Microsoft SNDS, and over 50 blocklists, all through a sophisticated causal knowledge graph derived from two decades of expertise in email deliverability. This comprehensive analysis helps pinpoint the actual root causes of delivery issues, whether they stem from DKIM misalignment, a decline in IP reputation, or specific content triggers.
The onboarding process is streamlined, requiring only the forwarding of your email headers for an immediate DNS/auth audit, and no migration is necessary. For teams seeking continuous monitoring, there is the option to link their ESP and Postmaster accounts, with the added possibility of seed testing to obtain authentic data on inbox versus spam placement. Designed specifically for digital agencies and email service providers, InboxStack equips users with the tools they need to enhance their email deliverability with confidence and precision. Additionally, the platform's user-friendly interface and extensive support resources ensure that teams can easily navigate and utilize the full range of features available.
API Access
Has API
API Access
Has API
Screenshots View All
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Screenshots View All
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Integrations
Gmail
Google Analytics
Meta Ads
Microsoft Outlook
Shopify
Yahoo! Mail
Integrations
Gmail
Google Analytics
Meta Ads
Microsoft Outlook
Shopify
Yahoo! Mail
Pricing Details
$99/month
Free Trial
Free Version
Pricing Details
$49/month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Causality Engine
Founded
2023
Country
Netherlands
Website
causalityengine.ai
Vendor Details
Company Name
InboxStack
Founded
2025
Country
India
Website
inboxstack.com
Product Features
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Product Features
Email Deliverability
DMARC Analytics
Deliverability Alerts
Deliverability Reporting
Email Address Verification
Email Content Testing
Email Previewing
IP Blacklist Monitoring
Inbox Placement Testing
Reputation Reporting