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Description
Many attribution tools can indicate which advertisements a customer interacted with prior to making a purchase, which demonstrates correlation. In contrast, Causality Engine reveals the potential impact on your revenue had those advertisements not been run, thus establishing causation.
Utilizing causal inference—similar to the statistical techniques employed in clinical drug trials—we assess the actual incremental revenue generated by each marketing channel. This approach ensures that the results are unaltered, unassisted, and genuinely caused by the marketing efforts.
The calculations are straightforward: for instance, if Meta shows a 4.2x ROAS, but your overall revenue remains unchanged after reducing your spend by 30%, it indicates that those conversions would have occurred regardless. Causality Engine precisely measures the extent of this effect.
By linking your GA4 and Shopify data, you can receive your initial causal analysis in less than five minutes. There's no need for tracking pixels, cookies, or intricate integrations—simply upload your data to discover which channels are truly driving growth versus those that merely claim credit for pre-existing growth.
The service offers a one-time analysis for $99, while continuous insights are available for $299 per month. This allows businesses to maintain an ongoing understanding of their marketing effectiveness and revenue generation.
Description
Falcon-40B is a causal decoder-only model consisting of 40 billion parameters, developed by TII and trained on 1 trillion tokens from RefinedWeb, supplemented with carefully selected datasets. It is distributed under the Apache 2.0 license.
Why should you consider using Falcon-40B?
This model stands out as the leading open-source option available, surpassing competitors like LLaMA, StableLM, RedPajama, and MPT, as evidenced by its ranking on the OpenLLM Leaderboard.
Its design is specifically tailored for efficient inference, incorporating features such as FlashAttention and multiquery capabilities.
Moreover, it is offered under a flexible Apache 2.0 license, permitting commercial applications without incurring royalties or facing restrictions.
It's important to note that this is a raw, pretrained model and is generally recommended to be fine-tuned for optimal performance in most applications. If you need a version that is more adept at handling general instructions in a conversational format, you might want to explore Falcon-40B-Instruct as a potential alternative.
API Access
Has API
API Access
Has API
Screenshots View All
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Integrations
C
C#
C++
CSS
Elixir
Google Analytics
HTML
Java
JavaScript
Julia
Integrations
C
C#
C++
CSS
Elixir
Google Analytics
HTML
Java
JavaScript
Julia
Pricing Details
$99/month
Free Trial
Free Version
Pricing Details
Free
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Causality Engine
Founded
2023
Country
Netherlands
Website
causalityengine.ai
Vendor Details
Company Name
Technology Innovation Institute (TII)
Founded
2018
Country
United Arab Emirates
Website
www.tii.ae/
Product Features
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking