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Description

Many attribution tools can indicate which advertisements a customer interacted with prior to making a purchase, which demonstrates correlation. In contrast, Causality Engine reveals the potential impact on your revenue had those advertisements not been run, thus establishing causation. Utilizing causal inference—similar to the statistical techniques employed in clinical drug trials—we assess the actual incremental revenue generated by each marketing channel. This approach ensures that the results are unaltered, unassisted, and genuinely caused by the marketing efforts. The calculations are straightforward: for instance, if Meta shows a 4.2x ROAS, but your overall revenue remains unchanged after reducing your spend by 30%, it indicates that those conversions would have occurred regardless. Causality Engine precisely measures the extent of this effect. By linking your GA4 and Shopify data, you can receive your initial causal analysis in less than five minutes. There's no need for tracking pixels, cookies, or intricate integrations—simply upload your data to discover which channels are truly driving growth versus those that merely claim credit for pre-existing growth. The service offers a one-time analysis for $99, while continuous insights are available for $299 per month. This allows businesses to maintain an ongoing understanding of their marketing effectiveness and revenue generation.

Description

DeltaMaster is a business intelligence solution designed to help organizations with analysis, planning, and reporting. Is it necessary for every employee to become a data scientist? Should all individuals be capable of presenting their own insights as well as those of others? Should we really delve into the distinctions between correlation and causation at each meeting? DeltaMaster takes a different approach. The true value of data lies in establishing clear specifications and guidelines, spotting discrepancies, and making swift adjustments to meet objectives. With DeltaMaster, you can abandon the unrealistic aspirations of becoming a data superstar and embrace a more grounded, fact-based approach to performance management. In this system, reports display a red signal when the results are unsatisfactory, while they turn a calming blue when everything aligns. Gone are the days of drowning in endless reports, overwhelming diagrams, and aimlessly navigating the data cloud. DeltaMaster empowers everyone to clearly see and comprehend the next steps required for success, fostering a culture of informed decision-making and accountability. This allows teams to focus on what truly matters for their goals.

API Access

Has API

API Access

Has API

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Integrations

Google Analytics
IBM Cognos Analytics
Meta Ads
Microsoft Excel
Oracle Essbase
SAP BW/4HANA
SAP HANA
SAP NetWeaver
SQL Server
Shopify

Integrations

Google Analytics
IBM Cognos Analytics
Meta Ads
Microsoft Excel
Oracle Essbase
SAP BW/4HANA
SAP HANA
SAP NetWeaver
SQL Server
Shopify

Pricing Details

$99/month
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Causality Engine

Founded

2023

Country

Netherlands

Website

causalityengine.ai

Vendor Details

Company Name

Bissantz

Country

Germany

Website

www.bissantz.de/en/software/

Product Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Product Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Alternatives

Alternatives