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Description

Many attribution tools can indicate which advertisements a customer interacted with prior to making a purchase, which demonstrates correlation. In contrast, Causality Engine reveals the potential impact on your revenue had those advertisements not been run, thus establishing causation. Utilizing causal inference—similar to the statistical techniques employed in clinical drug trials—we assess the actual incremental revenue generated by each marketing channel. This approach ensures that the results are unaltered, unassisted, and genuinely caused by the marketing efforts. The calculations are straightforward: for instance, if Meta shows a 4.2x ROAS, but your overall revenue remains unchanged after reducing your spend by 30%, it indicates that those conversions would have occurred regardless. Causality Engine precisely measures the extent of this effect. By linking your GA4 and Shopify data, you can receive your initial causal analysis in less than five minutes. There's no need for tracking pixels, cookies, or intricate integrations—simply upload your data to discover which channels are truly driving growth versus those that merely claim credit for pre-existing growth. The service offers a one-time analysis for $99, while continuous insights are available for $299 per month. This allows businesses to maintain an ongoing understanding of their marketing effectiveness and revenue generation.

Description

DeltaMaster is a business intelligence solution designed to help organizations with analysis, planning, and reporting. Is it necessary for every employee to become a data scientist? Should all individuals be capable of presenting their own insights as well as those of others? Should we really delve into the distinctions between correlation and causation at each meeting? DeltaMaster takes a different approach. The true value of data lies in establishing clear specifications and guidelines, spotting discrepancies, and making swift adjustments to meet objectives. With DeltaMaster, you can abandon the unrealistic aspirations of becoming a data superstar and embrace a more grounded, fact-based approach to performance management. In this system, reports display a red signal when the results are unsatisfactory, while they turn a calming blue when everything aligns. Gone are the days of drowning in endless reports, overwhelming diagrams, and aimlessly navigating the data cloud. DeltaMaster empowers everyone to clearly see and comprehend the next steps required for success, fostering a culture of informed decision-making and accountability. This allows teams to focus on what truly matters for their goals.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

No images available

Screenshots View All

Integrations

Google Analytics Yes 
IBM Cognos Analytics No 
Meta Ads Yes 
Microsoft Excel No 
Oracle Essbase No 
SAP BW/4HANA No 
SAP HANA No 
SAP NetWeaver No 
SQL Server No 
Shopify Yes 

Integrations

Google Analytics No 
IBM Cognos Analytics Yes 
Meta Ads No 
Microsoft Excel Yes 
Oracle Essbase Yes 
SAP BW/4HANA Yes 
SAP HANA Yes 
SAP NetWeaver Yes 
SQL Server Yes 
Shopify No 

Pricing Details

$99/month
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Causality Engine

Founded

2023

Country

Netherlands

Website

causalityengine.ai

Vendor Details

Company Name

Bissantz

Country

Germany

Website

www.bissantz.de/en/software/

Product Features

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Product Features

Business Intelligence

Ad Hoc Reports No 
Benchmarking No 
Budgeting & Forecasting No 
Dashboard No 
Data Analysis No 
Key Performance Indicators No 
Natural Language Generation (NLG) No 
Performance Metrics No 
Predictive Analytics No 
Profitability Analysis No 
Strategic Planning No 
Trend / Problem Indicators No 
Visual Analytics No 

Alternatives

Alternatives