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Average Ratings 0 Ratings
Description
Many attribution tools can indicate which advertisements a customer interacted with prior to making a purchase, which demonstrates correlation. In contrast, Causality Engine reveals the potential impact on your revenue had those advertisements not been run, thus establishing causation.
Utilizing causal inference—similar to the statistical techniques employed in clinical drug trials—we assess the actual incremental revenue generated by each marketing channel. This approach ensures that the results are unaltered, unassisted, and genuinely caused by the marketing efforts.
The calculations are straightforward: for instance, if Meta shows a 4.2x ROAS, but your overall revenue remains unchanged after reducing your spend by 30%, it indicates that those conversions would have occurred regardless. Causality Engine precisely measures the extent of this effect.
By linking your GA4 and Shopify data, you can receive your initial causal analysis in less than five minutes. There's no need for tracking pixels, cookies, or intricate integrations—simply upload your data to discover which channels are truly driving growth versus those that merely claim credit for pre-existing growth.
The service offers a one-time analysis for $99, while continuous insights are available for $299 per month. This allows businesses to maintain an ongoing understanding of their marketing effectiveness and revenue generation.
Description
DeltaMaster is a business intelligence solution designed to help organizations with analysis, planning, and reporting. Is it necessary for every employee to become a data scientist? Should all individuals be capable of presenting their own insights as well as those of others? Should we really delve into the distinctions between correlation and causation at each meeting? DeltaMaster takes a different approach. The true value of data lies in establishing clear specifications and guidelines, spotting discrepancies, and making swift adjustments to meet objectives. With DeltaMaster, you can abandon the unrealistic aspirations of becoming a data superstar and embrace a more grounded, fact-based approach to performance management. In this system, reports display a red signal when the results are unsatisfactory, while they turn a calming blue when everything aligns. Gone are the days of drowning in endless reports, overwhelming diagrams, and aimlessly navigating the data cloud. DeltaMaster empowers everyone to clearly see and comprehend the next steps required for success, fostering a culture of informed decision-making and accountability. This allows teams to focus on what truly matters for their goals.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
Google Analytics
Yes
IBM Cognos Analytics
No
Meta Ads
Yes
Microsoft Excel
No
Oracle Essbase
No
SAP BW/4HANA
No
SAP HANA
No
SAP NetWeaver
No
SQL Server
No
Shopify
Yes
Integrations
Google Analytics
No
IBM Cognos Analytics
Yes
Meta Ads
No
Microsoft Excel
Yes
Oracle Essbase
Yes
SAP BW/4HANA
Yes
SAP HANA
Yes
SAP NetWeaver
Yes
SQL Server
Yes
Shopify
No
Pricing Details
$99/month
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Causality Engine
Founded
2023
Country
Netherlands
Website
causalityengine.ai
Vendor Details
Company Name
Bissantz
Country
Germany
Website
www.bissantz.de/en/software/
Product Features
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No
Product Features
Business Intelligence
Ad Hoc Reports
No
Benchmarking
No
Budgeting & Forecasting
No
Dashboard
No
Data Analysis
No
Key Performance Indicators
No
Natural Language Generation (NLG)
No
Performance Metrics
No
Predictive Analytics
No
Profitability Analysis
No
Strategic Planning
No
Trend / Problem Indicators
No
Visual Analytics
No