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Description
Your podcast is brimming with the valuable insights your listeners seek. So, why do many brands treat podcasting as a standalone initiative separate from their overall marketing approach? With Casted, marketers can tap into the full potential of podcasts by allowing their organizations to utilize the most impactful content across various platforms. If podcasts provide genuine discussions with industry experts, internal thought leaders, and customers, why are so many brands producing episodes without a clear strategy? Casted empowers you to extract key content from your episodes, extending the longevity of each one and maximizing the benefits of your podcast. Conventional podcast metrics often lack clarity, making it difficult to assess their true impact. With Casted, you gain access to insightful metrics that help you understand your audience better, link their listening habits to actions in the buying process, and ultimately demonstrate how your podcast contributes to your organization's overall success. By integrating your podcast into your marketing strategy, you can enhance your brand's reach and engagement further.
Description
Podtrac stands out in the podcasting realm by offering the only rankings for leading publishers and podcasts based on unique audience metrics. Each month, they release updated Publisher and Podcast Rankings, utilizing a consistent methodology to ensure accurate audience comparisons. Their capability to generate these essential rankings stems from a unique blend of extensive podcast measurement technology, established relationships with top industry publishers, and over a decade's worth of experience analyzing more than 8.5 billion unique podcast downloads. This extensive background grants Podtrac unparalleled insight and data that other industry players simply cannot replicate. Accurate audience information is crucial for both advertisers and publishers, as it informs their strategies regarding content creation and advertising placements. However, the landscape is complicated by various audience measurement methods, often leading to discrepancies and unreliable statistics from hosting companies and less experienced analysts. The challenges faced in obtaining precise audience counts highlight the importance of Podtrac's contributions to the industry.
API Access
Has API
API Access
Has API
Integrations
Adobe Marketo Engage
Drift
HubSpot CRM
HubSpot Customer Platform
WordPress
Integrations
Adobe Marketo Engage
Drift
HubSpot CRM
HubSpot Customer Platform
WordPress
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Casted
Founded
2019
Country
United States
Website
www.casted.us
Vendor Details
Company Name
Podtrac
Founded
2005
Country
United States
Website
analytics.podtrac.com
Product Features
Content Marketing
Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management
Podcast
Audio Editing Tools
Audio Recording
Audio to Text Transcription
Brand Safety
Create Cover Art
Distribution Tools
Import / Export
Live Broadcasting
Market Intelligence
Monetization / Advertising Management
Podcast Web Hosting
Reporting / Analytics
Sounds Effects / Music
Subscriber Management
Supports Multiple Hosts/Guests
Video Support
Podcast Hosting
Audio Recording
Audio/Video File Upload
Bulk Uploading
Data Storage Management
Distribution Management
Engagement Tracking
Hosting
Live Streaming
Member Management
Moderation Tools
Multi-Channel Distribution
Multistreaming
Publishing / Sharing
Social Sharing
Website Management
XML / RSS
Product Features
Podcast
Audio Editing Tools
Audio Recording
Audio to Text Transcription
Brand Safety
Create Cover Art
Distribution Tools
Import / Export
Live Broadcasting
Market Intelligence
Monetization / Advertising Management
Podcast Web Hosting
Reporting / Analytics
Sounds Effects / Music
Subscriber Management
Supports Multiple Hosts/Guests
Video Support