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Description
Your podcast is brimming with the valuable insights your listeners seek. So, why do many brands treat podcasting as a standalone initiative separate from their overall marketing approach? With Casted, marketers can tap into the full potential of podcasts by allowing their organizations to utilize the most impactful content across various platforms. If podcasts provide genuine discussions with industry experts, internal thought leaders, and customers, why are so many brands producing episodes without a clear strategy? Casted empowers you to extract key content from your episodes, extending the longevity of each one and maximizing the benefits of your podcast. Conventional podcast metrics often lack clarity, making it difficult to assess their true impact. With Casted, you gain access to insightful metrics that help you understand your audience better, link their listening habits to actions in the buying process, and ultimately demonstrate how your podcast contributes to your organization's overall success. By integrating your podcast into your marketing strategy, you can enhance your brand's reach and engagement further.
Description
Magellan AI serves as a comprehensive platform for podcast advertising intelligence, facilitating media planning and measurement. It boasts the largest database of podcast advertising data globally, encompassing more than 50,000 podcasts. Advertisers and agency media buyers depend on Magellan AI's platform to effectively uncover, engage with, and assess the performance of various podcasts, streaming audio, and YouTube content. Publishers place their trust in Magellan AI to enhance ad sales through insightful intelligence and performance evaluation, promote content acquisition, and optimize ad operations. The platform's dashboard offers essential metrics from podcast growth campaigns, including downloads, unique listeners, and listener conversion rates. For the first time, podcast marketers can differentiate between one-time and repeat listeners using Magellan AI's tools. In addition, customers benefit from dedicated measurement success managers who oversee the setup and address any issues that arise during new campaign launches. This hands-on support ensures that users maximize their advertising potential and improve overall campaign effectiveness.
API Access
Has API
API Access
Has API
Integrations
ART19
Acast
Adjust
Adobe Marketo Engage
Audioboom
Castos
GroundTruth
HubSpot CRM
Libsyn
MediaMath
Integrations
ART19
Acast
Adjust
Adobe Marketo Engage
Audioboom
Castos
GroundTruth
HubSpot CRM
Libsyn
MediaMath
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Casted
Founded
2019
Country
United States
Website
www.casted.us
Vendor Details
Company Name
Magellan AI
Founded
2016
Country
United States
Website
www.magellan.ai/
Product Features
Content Marketing
Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management
Podcast
Audio Editing Tools
Audio Recording
Audio to Text Transcription
Brand Safety
Create Cover Art
Distribution Tools
Import / Export
Live Broadcasting
Market Intelligence
Monetization / Advertising Management
Podcast Web Hosting
Reporting / Analytics
Sounds Effects / Music
Subscriber Management
Supports Multiple Hosts/Guests
Video Support
Podcast Hosting
Audio Recording
Audio/Video File Upload
Bulk Uploading
Data Storage Management
Distribution Management
Engagement Tracking
Hosting
Live Streaming
Member Management
Moderation Tools
Multi-Channel Distribution
Multistreaming
Publishing / Sharing
Social Sharing
Website Management
XML / RSS
Product Features
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Podcast
Audio Editing Tools
Audio Recording
Audio to Text Transcription
Brand Safety
Create Cover Art
Distribution Tools
Import / Export
Live Broadcasting
Market Intelligence
Monetization / Advertising Management
Podcast Web Hosting
Reporting / Analytics
Sounds Effects / Music
Subscriber Management
Supports Multiple Hosts/Guests
Video Support