Compare CampaignTrackly vs. INCRMNTAL

CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions. Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time. The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.) Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors. Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.

The platform equips you with the necessary tools to reveal the causal relationships behind your marketing initiatives without relying on user-level data. When your advertising efforts are continuous, your measurement should be equally persistent. It helps you pinpoint the incremental gains across various digital advertising channels, television, and influencer marketing. You can also identify bid adjustments that do not result in increased traffic. Additionally, it highlights marketing efforts that may be detracting from your organic user base or competing with your paid marketing strategies. INCRMNTAL is designed to serve marketers efficiently, ensuring that the burden of effort does not fall on them. Our platform harnesses marketing data to facilitate continuous evaluations while campaigns and channels operate seamlessly. Unlike traditional incrementality measurement methods that necessitate halting campaigns in certain regions or establishing control groups, our platform functions without requiring you to alter your strategies to determine whether your activities yield incremental results. This innovative approach allows for a more fluid and dynamic understanding of marketing effectiveness.