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Description
C5i’s Synthetic Audiences is an advanced consumer insight tool powered by AI that generates highly realistic virtual personas reflecting genuine consumer attitudes, behaviors, and preferences, enabling teams to swiftly and efficiently gain extensive market insights without the need for actual respondents. By leveraging a combination of demographic, behavioral, and social listening data alongside generative AI models, it can produce market-like feedback for various purposes such as concept testing, message assessment, segmentation analysis, and strategic validation in just a matter of hours, rather than weeks, thus addressing the common time, cost, and logistical constraints encountered with traditional surveys and panels. These AI-crafted virtual consumers emulate authentic target segments, allowing brands to experiment with product concepts, pricing strategies, messaging, user experience flows, and strategic ideas on a large scale while minimizing privacy concerns and recruitment costs, ultimately providing valuable directional insights early in the research process. Additionally, this innovative approach enhances the overall efficiency and effectiveness of market research, ensuring that businesses can adapt more quickly to changing consumer dynamics.
Description
InMarket is a dynamic marketing and analytics platform designed to assist brands in engaging consumers at the most opportune moments, utilizing insights from intent, location, both online and offline purchasing patterns, and audience data enhanced by artificial intelligence. The platform features four primary solutions that empower marketers to categorize consumers not only by their identity but also by their purchasing habits and motivations, facilitating the launch of omnichannel campaigns while assessing tangible results such as increased sales and foot traffic to stores. Through its Audiences feature, InMarket taps into first-party location information, consumer transaction behaviors, and predictive analytics to develop tailored or readily available segments for activation. Its Activation component allows brands to connect with these audiences across various devices and channels in real time, ensuring optimal timing and positioning of their messages. Furthermore, the platform's Measurement tools deliver comprehensive, AI-driven insights into the effectiveness of media efforts, allowing for real-time campaign adjustments and correlating impressions with additional conversions, ultimately refining marketing strategies for better performance. This holistic approach not only enhances consumer engagement but also supports brands in achieving their marketing objectives more efficiently.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
C5i
Founded
2001
Country
United States
Website
www.c5i.ai/synthetic-audiences/
Vendor Details
Company Name
InMarket
Founded
2010
Country
United States
Website
inmarket.com
Product Features
Product Features
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking