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NielsenIQ Shelf Architect

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Description

The digital shelf analytics and performance platform powered by AI is designed to assist brands and retailers in achieving success online by offering immediate insights, automation capabilities, and competitive benchmarking throughout the entire digital landscape. By consolidating data from over 1,000 websites and applications in various languages, it provides valuable analytics on factors such as pricing strategies, product availability, content excellence, promotional success, customer perceptions, search visibility, and essential performance metrics. The platform incorporates customizable automation and integrates seamlessly with PIM, DAM, and CRM systems to analyze price adjustments and discounts, project future pricing, compare products competitively, evaluate marketing materials—including banners and video advertisements—examine the quality of product images, and suggest content optimized for search engines. Additionally, it delivers timely notifications regarding stock shortages and price modifications, features a conversational AI assistant for data inquiries and summaries, and enables dynamic content creation along with keyword suggestions. By leveraging such comprehensive tools, brands and retailers can stay ahead in the competitive online marketplace.

Description

A comprehensive solution that harnesses NielsenIQ’s exclusive incrementality data to enhance revenue generation. Experience a streamlined process that transforms how you define, arrange, and display your product shelf. NielsenIQ Shelf Architect offers a unified, cloud-based platform tailored to meet your assortment and merchandising requirements. By merging data and models into a cohesive end-to-end solution, you can simplify your planning efforts, enhance performance, and foster long-term growth. The adaptable frameworks and user-friendly interface within NielsenIQ Shelf Architect provide a comprehensive and accessible methodology for your assortment and space planning. Utilize visual elements to explore how your product assortment can be effectively merchandised through an automatically created planogram. Additionally, discover potential opportunities, reduce risks, and measure the sales growth linked to seizing distribution chances while ensuring your strategy remains agile and responsive.