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Description

Monitor Expenditures, Educate Buyers, Expand Your Team, and Maintain Complete Oversight. Each media buyer stands to gain an average of four hours daily by managing and refining their campaigns more efficiently. Understand who is allocating funds, the specific platforms where the money is going, the timing of these expenditures, and the target demographics being focused on. Effortlessly train novice media buyers or bring seasoned professionals on board with reduced risk. Within the BuyerTool interface, you can pause and initiate ads, as well as adjust budgets up or down seamlessly. Get a comprehensive view of total spending across your organization. If you manage multiple ad accounts for a single client, BuyerTool will consolidate all relevant data under that client. Transform your media buying team into a formidable competitive force for each buyer by aggregating all clients and ad accounts under their purview. Utilize the trend comparison tool to evaluate customized time periods, aiding in decision-making while optimizing performance. You no longer have to rely on the Facebook UI for making necessary ad adjustments, as everything can be done efficiently from one central platform. This streamlining enhances productivity and fosters a more strategic approach to media buying.

Description

Influ2 is a contact-level ABM platform that addresses a reality traditional account-based marketing tools ignore: people make decisions, not accounts. Traditional ABM tools stop at the account level, leaving teams guessing who is actually interested. Influ2 lets you target, engage, and measure impact at the contact level across the entire buying journey. Deliver ads to specific contacts across LinkedIn, Google, Meta, and more, and know exactly who saw or engaged with each message. Capture contact-level intent from search, content, social, and ad engagement, and push those signals directly into sales workflows. Instead of relying on vague account scores or attribution models, Influ2 shows how specific contact-level engagements influence pipeline, conversion rates, and revenue, keeping Marketing and Sales aligned around real buyer behavior. Enterprises and mid-market companies worldwide, including industry leaders such as Capgemini, AppsFlyer, and Hexaware have used Influ2 to bring ABM to the contact level. From pipeline generation and acceleration to customer retention and expansion, Influ2 is the only contact-level ABM platform built for how B2B buying actually happens.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage
Facebook
Facebook Ads
HubSpot CRM
HubSpot Customer Platform
Meta Ads
Outreach
Pipedrive
Salesforce
Salesforce Marketing Cloud Account Engagement
Tapistro
Zoho CRM

Integrations

Adobe Marketo Engage
Facebook
Facebook Ads
HubSpot CRM
HubSpot Customer Platform
Meta Ads
Outreach
Pipedrive
Salesforce
Salesforce Marketing Cloud Account Engagement
Tapistro
Zoho CRM

Pricing Details

$350 per month
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

BuyerTool

Country

United States

Website

buyertool.io/features/

Vendor Details

Company Name

Influ2

Founded

2017

Country

United States

Website

www.influ2.com

Product Features

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Product Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Nurturing

A/B Testing
Campaign Management
Drip Campaigns
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization
Pipeline Management

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Alternatives

Alternatives

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