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Description
By prioritizing the requirements of our publishers, we are able to provide advertisers with high-quality traffic, dependable quality assurance, and unique media opportunities. Our video advertising capabilities span mobile, desktop, and connected devices, ensuring broad reach. We focus on maximizing monetization and implementing advanced targeting strategies to achieve consistent and successful outcomes. Supported by our cutting-edge technology, our team guarantees that your message is tailored for each platform, considering factors like content, target demographics, and return on investment. Brightcom facilitates programmatic buying and selling of impactful ads through real-time bidding platforms. Our reliable In-View solution not only opens up new monetization avenues for publishers but also ensures that advertisers' content is viewable. Additionally, this user-friendly integration seamlessly transforms any article into an engaging video placement, enhancing both user experience and ad performance.
Description
Receptivity is an AI-driven tool developed by Contxtful, specifically aimed at publishers and sell-side platforms (SSPs), which provides immediate ad curation to enhance demand and maximize revenue from digital inventory. It meticulously examines numerous micro-patterns, including scrolling habits, click activity, time spent on pages, and device engagement, to pinpoint users who are most likely to respond to advertisements. By executing this analysis right before each bid request, Receptivity effectively identifies the highest-performing ad placements while filtering inventory to guarantee optimal campaign efficiency and success. Those who implement this system experience a 1.5 times increase in advertiser spending compared to their competitors, with a 20% improved win rate on programmatic bids, while the win rates for inventory not utilizing Receptivity tend to decline. Furthermore, Receptivity is designed for easy integration into current advertising technology frameworks, allowing publishers and SSPs to gain actionable, real-time insights that ultimately lead to enhanced monetization results. This tool not only streamlines the ad selection process but also empowers users to make informed decisions that significantly elevate their advertising effectiveness.
API Access
Has API
API Access
Has API
Integrations
DV Publisher Suite
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Brightcom
Founded
1999
Country
Israel
Website
www.brightcom.com
Vendor Details
Company Name
Contxful
Founded
2017
Country
Canada
Website
www.contxtful.com
Product Features
Ad Server
A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving