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Description

Ultimately, it is essential to evaluate ALL of your marketing efforts, including the subtler ones, to uncover gaps and potential opportunities in the marketplace, demonstrating how your marketing initiatives contribute to overall business success. Brew serves as a powerful tool providing unparalleled insights into your organization's marketing activities, spanning from strategic frameworks to individual campaigns. With Brew, you can transcend mere share-of-voice metrics to truly understand the influence your company wields across various audiences, marketing endeavors, subjects, channels, and within the competitive arena. Assess the effects of your comprehensive marketing strategy, encompassing specific actions as well as traditionally elusive elements such as messaging, positioning, and brand perception within your competitive scope. Gain invaluable insights into market dynamics—discover what subjects are trending, identify which activities yield the greatest results, and pinpoint existing gaps—so that you can strategically recognize opportunities and assert your leadership position. By leveraging these insights, your marketing efforts can become even more targeted and effective in driving your business forward.

Description

Nielsen's Marketing Mix Modeling allows clients to evaluate the effectiveness of their expenditures, gain insights into successful strategies, and fine-tune their marketing budgets accordingly. By utilizing top-tier performance models that offer comprehensive data coverage and detail, it addresses essential marketing inquiries, empowering you to make informed choices for your ongoing and upcoming marketing strategies. Enhance the effectiveness of your marketing initiatives with unparalleled reach across various platforms and devices. Within weeks, you can analyze marketing ROI insights thanks to our automated and integrated framework. Additionally, refine your marketing approach through tailored simulations that assist you in strategizing for future campaigns, ultimately driving better results and maximizing your overall marketing efficiency.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Brew

Founded

2019

Country

Israel

Website

www.getbrew.com

Vendor Details

Company Name

Nielsen

Country

United States

Website

www.nielsen.com/solutions/marketing-optimization/marketing-mix-modeling/

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Alternatives

Alternatives