Average Ratings 5 Ratings

Total
ease
features
design
support

Average Ratings 0 Ratings

Total
ease
features
design
support

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Description

Brax is an innovative platform designed to help agencies and brands oversee their advertising campaigns through a unified and centralized dashboard. Imagine the efficiency of updating all your campaigns simultaneously. With Brax's Native Power Editor, you can quickly modify any element of your campaigns in a user-friendly spreadsheet-like interface, streamlining the process of launching and optimizing your ads. Furthermore, it allows for direct comparisons across various platforms, giving you an insightful perspective on the performance of native advertising as a whole for your brand. You can effortlessly import and connect data from your existing tools, such as Google Analytics, enabling you to monitor performance metrics across campaigns, content, and publishers whenever you choose. Bid farewell to inaccuracies caused by human mistakes and the financial drain from misguided assumptions. Brax empowers you to establish your tracking tags one time for precise and reliable data indefinitely. Additionally, you can use macros to automatically include campaign names, ad IDs, and publisher IDs, enhancing your efficiency even further. This comprehensive solution ensures that your advertising efforts are both effective and informed.

Description

Streamline the processes of audience segmentation, campaign formulation, and offer administration through intuitive workflows and ready-to-use templates. Utilize comprehensive reports and dashboards to effectively analyze and pinpoint the ideal audience for your promotions by examining a diverse array of profile characteristics. Merge player insights with campaign analytics to enhance your marketing efforts from initial assessment to implementation. Oversee monthly campaigns and seamlessly transfer offer data into your offer management system via push or pull methods. Launch numerous creative campaigns each month, targeting various segments, while also monitoring real-time campaign performance to swiftly address any underachieving initiatives using a variety of striking graphics and pre-designed reports. Examine offer redemption rates by campaign, segment, and individual player, while enjoying versatile and effective methods to segment target audiences and scrutinize their behaviors with the metrics that matter most to you. This systematic approach not only optimizes your marketing strategy but also empowers you to adapt quickly to changing market conditions.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Google Analytics
Outbrain
Revcontent
Taboola
Voluum
Yahoo DSP

Integrations

Google Analytics
Outbrain
Revcontent
Taboola
Voluum
Yahoo DSP

Pricing Details

$199 per month
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Brax

Founded

2014

Country

United States

Website

www.brax.io

Vendor Details

Company Name

VizExplorer

Country

United States

Website

www.vizexplorer.com/solutions/marketing-intelligence-and-automation

Product Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Product Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

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