Compare BrandMap® 10 vs. GAMS

Worldwide, professional researchers prefer a user-friendly and swift tool for the analysis and creation of presentation-ready biplots, correspondence maps, mdpref, and MCA maps. This powerful 64-bit software is compatible with both PCs and MACs. Our unique Brand Projector I enables users to compute and visually represent the necessary attribute alterations for repositioning a brand (column) to any desired location on a map. In addition, Brand Projector II offers researchers the ability to modify attributes (rows) interactively, allowing them to observe the corresponding movement of the brand (column) in real-time. This dynamic interaction enhances the understanding of brand positioning strategies significantly.

GAMS, which stands for General Algebraic Modeling System, is a premier software for mathematical modeling praised for its exceptional performance, scalability, and user-friendly interface. With the recent launch of GAMSPy, users can now seamlessly merge GAMS functionalities with Python, thus enhancing the efficiency and versatility of model development within the Python environment. The platform's algebraic modeling language greatly simplifies the formulation of optimization challenges, leading to optimal outcomes through the use of advanced mathematical solvers. Furthermore, GAMS MIRO introduces intuitive graphical interfaces for managing GAMS models, supporting both local and cloud-based deployment alongside sophisticated visualization tools. For those seeking scalable solutions, the GAMS Engine provides a dependable software as a service (SaaS) option, making it possible to execute models either on local servers or in the cloud. In addition to these features, GAMS is committed to supporting its users through various workshops, training sessions, and consulting services, aimed at enhancing their ability to create, refine, and implement effective decision-support systems. This comprehensive approach ensures that users are well-equipped to leverage GAMS to its fullest potential, fostering innovation and efficiency in their modeling endeavors.