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features
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support

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Description

Brand monitoring and analysis across both social and traditional media is essential for businesses, and Brand Analytics is designed to support the various critical functions of your company's major departments. By mitigating reputational risks and enhancing the effectiveness of public relations, it enables the creation of in-demand products and the refinement of your communication strategy. Furthermore, it contributes to elevating customer service standards and bolstering customer loyalty. Brand Analytics guarantees the acquisition of highly reliable data from a multitude of sources, including social media platforms such as VK.com, OK.ru, Instagram, Facebook, YouTube, TikTok, and Twitter, in addition to blogs, forums, review sites, mobile app stores, public channels, and Telegram discussions. It also encompasses online mass media and the websites of governmental bodies as well as influential market organizations. Through a contractual agreement with VK.com, which allows access to a comprehensive public data stream, Brand Analytics offers unparalleled completeness, speed, and quality in message analysis within the market. The scope of our monitoring includes all varieties of messages and data to ensure thorough insights. This holistic approach allows businesses to stay ahead of trends and make informed decisions based on real-time analytics.

Description

Sonda Radar is an online platform designed for media monitoring and press clipping, enabling users to track various terms related to brands, companies, individuals, products, competitors, topics, and events. It keeps an eye on a wide array of sources, including national, regional, and niche media outlets, government publications, marketing materials, news broadcasts, and public social media profiles. Upon detecting a relevant term, users receive notifications that include the source, date, headline placement, tone, and angle of the mention. Additionally, Radar keeps a record of mentions over time, identifies significant spikes in activity, and allows users to analyze historical mentions, compare different time frames, and investigate related terms and sources. The platform further distinguishes verifiable claims within publications and validates them against public evidence, offering a scoring system and corresponding references. This tool serves various purposes, such as managing reputation and crisis situations, tracking campaigns and competitors, enhancing press relations, conducting legal and compliance reviews, supporting research efforts, and facilitating executive reporting. Monitoring parameters are tailored according to the specific terms and sources that are pertinent to each client’s needs. Consequently, Sonda Radar provides a comprehensive suite of features that empower users to make informed decisions based on real-time media intelligence.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

Adobe Acrobat Yes 
Data Dive Yes 
Facebook Yes 
Instagram Yes 
Microsoft Word Yes 
Salesforce Yes 
Telegram Yes 
TikTok Yes 
UseDesk Yes 
VK Yes 
X (Twitter) Yes 
YouTube Yes 
Zendesk Yes 

Integrations

Adobe Acrobat No 
Data Dive No 
Facebook No 
Instagram No 
Microsoft Word No 
Salesforce No 
Telegram No 
TikTok No 
UseDesk No 
VK No 
X (Twitter) No 
YouTube No 
Zendesk No 

Pricing Details

$339.75 per month
Free Trial No 
Free Version No 

Pricing Details

R$29,90/month
Basic costs R$29,90/month and includes up to 3 tracked terms, 300 news items per month, and 1 user. Professional costs R$119/month; Advanced costs R$239/month; Premium costs R$599/month. Plans are billed monthly and can be canceled anytime. Premium also accepts boleto.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Brand Analytics

Founded

2012

Country

Russia

Website

br-analytics.ru/en_RU/brandanalytics/

Vendor Details

Company Name

Sonda News

Founded

2026

Country

Brazil

Website

sonda.news/radar

Product Features

Media Monitoring

Alerts / Notifications No 
Broadcast Media Monitoring No 
Content Translation No 
Dashboards / Reporting No 
Export Results No 
Online News Monitoring No 
Podcast Monitoring No 
Print Media Monitoring No 
Social Media Monitoring No 

Social Media Monitoring

Audience Segmentation No 
Competitive Analysis No 
Configurable Alerts No 
Customer Engagement No 
Dashboard No 
Impact Scoring No 
Influencer Tracking No 
Reputation Management No 
Sentiment Analysis No 
Trend Tracking No 

Product Features

Media Monitoring

Alerts / Notifications No 
Broadcast Media Monitoring No 
Content Translation No 
Dashboards / Reporting No 
Export Results No 
Online News Monitoring No 
Podcast Monitoring No 
Print Media Monitoring No 
Social Media Monitoring No 

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