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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Brainsight is an innovative platform that utilizes artificial intelligence to forecast attention and track eye movements, offering users valuable insights into how visual materials will be perceived during the critical initial moments of exposure, allowing teams to refine their designs prior to launch. By simply uploading an image, video, or URL, users can receive immediate feedback in the form of predictive eye-tracking heatmaps, gaze plots, peekthroughs, and essential metrics like Attention Score and Clarity Score, which indicate where viewers are expected to focus and how effectively key elements convey their intended messages, thus minimizing uncertainty and cutting down the need for expensive live user testing. The platform is versatile, supporting a range of content types such as images, videos, scrolling user experiences, social media ads, display advertisements, and YouTube thumbnails, while also delivering AI-powered insights that identify neglected areas and propose enhancements for crucial messaging, calls to action, and branding elements. Additionally, the brand analytics feature goes beyond predictive attention by employing AI to track logos and text, enabling the measurement of brand visibility and viewer engagement over time in video content, ultimately enhancing the effectiveness of marketing strategies. In doing so, Brainsight empowers businesses to make data-driven decisions that can significantly improve their visual communication efforts.

Description

Eye tracking is a prevalent qualitative research technique utilized in market research, predominantly by larger firms that often operate their own dedicated laboratories. As a result, studies employing this method tend to be both costly and time-intensive, typically limited to a select number of projects and participants. In the context of analyzing user interactions on websites and interfaces, researchers gather visual data alongside mouse movement recordings. Due to the need for specialized and expensive equipment, participants generally must be present in a laboratory environment. Consequently, the high financial burden associated with eye tracking has led to its infrequent use in the UI/UX field, making researchers seek alternative methods that are more accessible and cost-effective. This lack of commonality in eye tracking usage underscores the challenges faced in integrating advanced research techniques into broader design practices.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

YouTube

Integrations

YouTube

Pricing Details

€199 per month
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Brainsight

Founded

2022

Country

Netherlands

Website

www.brainsight.app/

Vendor Details

Company Name

Eyezag

Country

Germany

Website

eyezag.com/eye-tracking/

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Product Features

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