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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Bliss Point, developed by Tinuiti, is an innovative marketing measurement and decision platform that leverages patented AI and machine learning technologies to consolidate and harmonize performance insights across a brand's comprehensive media landscape, encompassing both online and offline channels as well as brand, creative, and customer data, enabling marketers to identify growth drivers and reduce unnecessary expenditures. This platform integrates a variety of sophisticated tools into a single measurement suite, including Rapid Media Mix Modeling (rMMM) for swift and clear causal media analysis, Always-On Incrementality Testing for ongoing validation of channel effectiveness, Brand Equity measurement that connects media spending to brand performance and revenue outcomes, Creative Insights to pinpoint impactful creative elements, Geo Media Mix Modeling for location-based optimization, and Customer Insights that transform first-party data into in-depth demographic segmentation and penetration analysis, thereby equipping marketers with the necessary insights to make informed decisions. With its comprehensive approach, Bliss Point not only enhances measurement accuracy but also empowers brands to maximize their marketing efficiency and effectiveness.

Description

ChannelMix will provide a holistic view of marketing performance by analyzing all of your media, marketing, and sales data. No campaign is too small or too complex. You can access data for your entire sales and marketing team via API, file transfer, or email. Each solution comes with a dedicated data warehouse that can store up to 100GB data. For a comprehensive view of marketing performance, map like fields across data sources and channels. ChannelMix uses multi-channel attribution models for media planning and prediction. To get ready-to-use analysis data, connect to your ChannelMix data warehouse. Your analytics solution includes an analytics team that is dedicated to helping your company grow and succeed. Tracking strategy and audits - with recommendations to align tracking with your reporting strategy.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

AdRoll
Amazon Redshift
Amazon S3
Bazaarvoice
Brandwatch
Campaign Monitor
Facebook
Google Ads
Google Analytics
Google Drive
HubSpot CRM
HubSpot Customer Platform
Instagram
Looker
Lotame
Mailchimp
MySQL
Optimizely One
SQL Server
Tempo Portfolio Manager

Integrations

AdRoll
Amazon Redshift
Amazon S3
Bazaarvoice
Brandwatch
Campaign Monitor
Facebook
Google Ads
Google Analytics
Google Drive
HubSpot CRM
HubSpot Customer Platform
Instagram
Looker
Lotame
Mailchimp
MySQL
Optimizely One
SQL Server
Tempo Portfolio Manager

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$25,000 per year
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Tinuiti

Founded

2004

Country

United States

Website

tinuiti.com/blisspoint/

Vendor Details

Company Name

ChannelMix

Founded

2007

Country

United States

Website

channelmix.com

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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Alternatives

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