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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Envision a customer data platform tailored specifically for your needs, seamlessly adapting to your marketing, sales, and post-sales initiatives with trustworthy, compliant, and real-time information. This comprehensive 360° perspective of your customer enables you to swiftly access their entire history, including profile details, contact information, interaction records, purchase behavior, and any subscribed promotions. With a single interface, visualize all interactions your customer has had with your brand to enhance and strengthen your customer relationships. To achieve this holistic customer view, we aggregate all your customer data into a unified repository, no matter the variety or amount of your data sources. We ensure that all your information—such as names, addresses, phone numbers, emails, loyalty program details, primary store, and product purchases—is accurately reconciled, leveraging our three decades of expertise in data management. Effortlessly send emails, SMS messages, and promotional offers, and utilize our query tool to define your target audiences, enabling you to deliver precise messaging regardless of your data size. By consolidating and enhancing your customer interactions, we empower you to create more meaningful engagements and drive better results.

Description

The Mather Activation Platform empowers organizations to address the challenge of fragmented audience data by providing a comprehensive and cohesive view of first-party and subscriber information. It facilitates automated engagement and operational interactions throughout the customer journey, enhancing both revenue generation and operational efficiency. By integrating disparate audience and subscriber data, the platform creates a holistic, 360-degree perspective of each user, which serves as a reliable reference for various teams and systems. This unified data is transformed into automated marketing initiatives, which are executed through an email service provider and utilized as audience lists for both digital and traditional marketing campaigns. Teams leverage this platform to gain insights into the complete subscriber relationship, streamline the operational demands of managing lifecycle programs across different channels, and respond swiftly to potential churn, pricing adjustments, and service concerns without the hassle of amalgamating data from various sources. Additionally, it establishes a dependable groundwork for AI activation within their technological ecosystem, leveraging trustworthy data for informed decision-making and strategic actions. As a result, organizations can enhance their overall performance by effectively utilizing a single source of truth.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Sophi Paywall

Integrations

Sophi Paywall

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Black Tiger

Country

France

Website

blacktiger.tech/en/customer-master-data-management/

Vendor Details

Company Name

Mather

Founded

2002

Country

United States

Website

www.mathereconomics.com/mather-activation-platform/

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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