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Description
At the core of our innovative approach lies in-data computing, a cutting-edge technology aimed at efficiently processing substantial volumes of data. Our leading product, BigObject, is a prime example of this technology; it is a time series database purposefully created to enable rapid storage and management of vast data sets. Leveraging in-data computing, BigObject has the capability to swiftly and continuously address diverse data streams without interruption. This time series database excels in both high-speed storage and data analysis, showcasing remarkable performance alongside robust complex query functionalities. By transitioning from a traditional relational data structure to a time-series model, it harnesses in-data computing to enhance overall database efficiency. The foundation of our technology is an abstract model, wherein all data resides within an infinite and persistent memory space, facilitating seamless storage and computation. This unique architecture not only optimizes performance but also paves the way for future advancements in data processing capabilities.
Description
Robyn is a cutting-edge, open-source Marketing Mix Modeling (MMM) tool created by Meta’s Marketing Science team for experimental purposes. It aims to assist advertisers and analysts in constructing thorough, data-driven models that assess how various marketing channels affect business results, such as sales and conversions, while ensuring privacy through aggregated data. Instead of depending on tracking individual users, Robyn delves into historical time-series data by integrating marketing expenditure or reach information—encompassing ads, promotions, and organic initiatives—with performance indicators to evaluate incremental impacts, saturation effects, and carry-over dynamics. The package utilizes a combination of classical statistical techniques and contemporary machine learning methods; it employs ridge regression to mitigate multicollinearity in complex models, performs time-series decomposition to differentiate between trends and seasonal patterns, and incorporates a multi-objective evolutionary algorithm for optimization. This innovative approach allows businesses to gain deeper insights into their marketing effectiveness and make more informed decisions based on robust analysis.
API Access
Has API
API Access
Has API
Integrations
Facebook
Facebook Ads
Instagram Ads
Meta Ads
Meta Pixel
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
Free
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
BigObject
Founded
2014
Country
China
Website
bigobject.io/
Vendor Details
Company Name
Meta
Founded
2004
Country
United States
Website
facebookexperimental.github.io/Robyn/
Product Features
Big Data
Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates