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ease
features
design
support

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Description

At the core of our innovative approach lies in-data computing, a cutting-edge technology aimed at efficiently processing substantial volumes of data. Our leading product, BigObject, is a prime example of this technology; it is a time series database purposefully created to enable rapid storage and management of vast data sets. Leveraging in-data computing, BigObject has the capability to swiftly and continuously address diverse data streams without interruption. This time series database excels in both high-speed storage and data analysis, showcasing remarkable performance alongside robust complex query functionalities. By transitioning from a traditional relational data structure to a time-series model, it harnesses in-data computing to enhance overall database efficiency. The foundation of our technology is an abstract model, wherein all data resides within an infinite and persistent memory space, facilitating seamless storage and computation. This unique architecture not only optimizes performance but also paves the way for future advancements in data processing capabilities.

Description

Robyn is a cutting-edge, open-source Marketing Mix Modeling (MMM) tool created by Meta’s Marketing Science team for experimental purposes. It aims to assist advertisers and analysts in constructing thorough, data-driven models that assess how various marketing channels affect business results, such as sales and conversions, while ensuring privacy through aggregated data. Instead of depending on tracking individual users, Robyn delves into historical time-series data by integrating marketing expenditure or reach information—encompassing ads, promotions, and organic initiatives—with performance indicators to evaluate incremental impacts, saturation effects, and carry-over dynamics. The package utilizes a combination of classical statistical techniques and contemporary machine learning methods; it employs ridge regression to mitigate multicollinearity in complex models, performs time-series decomposition to differentiate between trends and seasonal patterns, and incorporates a multi-objective evolutionary algorithm for optimization. This innovative approach allows businesses to gain deeper insights into their marketing effectiveness and make more informed decisions based on robust analysis.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Facebook
Facebook Ads
Instagram Ads
Meta Ads
Meta Pixel

Integrations

Facebook
Facebook Ads
Instagram Ads
Meta Ads
Meta Pixel

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

Free
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

BigObject

Founded

2014

Country

China

Website

bigobject.io/

Vendor Details

Company Name

Meta

Founded

2004

Country

United States

Website

facebookexperimental.github.io/Robyn/

Product Features

Big Data

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

Product Features

Alternatives

Alternatives