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ease
features
design
support

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Description

Gain valuable insights to enhance your advertising effectiveness throughout every phase of your creative journey. You can submit concepts and advertisements at various stages—including preliminary ideas, storyboards, animatics, drafts, and videos—to receive constructive feedback from actual individuals who represent a broad and varied segment of your target demographic. Our methodology employs nondeclarative behavioral research alongside randomized controlled trials (RCTs) to identify subconscious shifts in the brains of viewers. You'll receive actionable insights derived from a multitude of detailed metrics that assess aspects such as message transmission, brand representation, and the capacity to evoke emotions and capture attention. Many of these metrics are analyzed on a second-by-second basis within your video content. After identifying your top-performing creatives, you can proceed to buy media strategically. Additionally, refine your scripts, select the most impactful scenes, and fine-tune elements like editing, voice-overs, and pack shots for optimal results. This comprehensive approach ensures that you maximize the potential of your advertising efforts.

Description

Enhance your competitive advantage by leveraging agile consumer insights. Our advanced platform caters specifically to innovative brands, enabling them to thrive in today's market. Kantar Marketplace serves as an automated market research solution tailored for insights experts, marketing professionals, and agencies eager to experiment, learn, and accelerate their progress. This unique platform stands out as the only market research tool with independently validated capabilities that accurately forecast sales and brand expansion. Quickly obtain answers to your critical inquiries through proven automated research solutions crafted to meet the highest quality standards. Select from a comprehensive range of modular offerings, including surveys, reports, and data, allowing you to conduct your own market research or leverage Kantar’s specialized services. Gain access to global insights with solutions available in 70 countries, continually expanding to meet client needs. With dedicated local support and account management, rest assured knowing you have assistance whenever needed. As the world’s foremost data, insights, and consulting company, Kantar is committed to helping clients understand consumer behavior and drive growth effectively. Our expertise empowers brands to navigate the complexities of the market landscape with confidence and clarity.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Acxiom InfoBase
OMI

Integrations

Acxiom InfoBase
OMI

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Behavio

Founded

2015

Country

Czech Republic

Website

www.behaviolabs.com

Vendor Details

Company Name

Kantar

Founded

1992

Country

United Kingdom

Website

www.kantar.com/marketplace

Product Features

Product Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Survey

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

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