Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Beckon, heralded as The Source of Truth for Marketing™, serves as the go-to platform for global brands seeking reliable data management, reporting, and analytics to inform their decision-making processes. Designed specifically for marketers aiming to harness their data effectively, Beckon allows users to uncover insights, identify successful strategies, allocate resources judiciously, enhance ROI, and demonstrate the influence of marketing on overall business outcomes. With features that enable the exploration and sharing of insights through storytelling dashboards, performance scorecards, and captivating visualizations, Beckon stands out. The platform offers automated data management, comprehensive visibility into cross-channel performance, omnichannel analytics, and real-time dashboards, along with essential marketing KPIs. By empowering marketers to make informed, data-driven decisions that foster growth, Beckon addresses a vital need in the industry. While many marketers aspire to achieve this, it involves more than a simple checklist; it requires a combination of essential capabilities, including data aggregation, ETL processes, data storage and governance, taxonomy development, normalization, data cleansing and validation, as well as analytics, visualization, reporting, scorecarding, collaboration, and meticulous planning for sustained success. Ultimately, Beckon equips marketers with the tools required to navigate the complexities of data, ensuring they can thrive in a competitive landscape.
Description
Gain a comprehensive perspective on advertising expenditures and user acquisition. Tired of navigating through numerous spreadsheets for extended periods? Leverage a consolidated data source for aggregation, normalization, and automated reporting to enhance your advertising analytics and revenue generation strategies. With just one API call, you can consolidate data from more than 400 advertising, mediation, attribution, and data cloud sources. Examine stacked or percentage chart views, and personalize topline headers for immediate insights that are relevant. Access well-organized and standardized advertising data through user-friendly ETL software, allowing for bulk dimension editing or the creation of tailored rules. Transform data by utilizing sum, average, and percentage change to pinpoint opportunities for growth or areas for divestment. Adapt the data ingestion process, revenue analysis, and API aggregation to suit your specific requirements, ensuring that your analytics are both effective and efficient. Additionally, this streamlined approach can save valuable time and resources while maximizing your advertising efforts.
API Access
Has API
API Access
Has API
Integrations
AdRoll
Adobe Marketo Engage
Brightcove
Chartbeat
Constant Contact
Desktop.com
Eloqua
Facebook
Google Analytics
HubSpot Marketing Hub
Integrations
AdRoll
Adobe Marketo Engage
Brightcove
Chartbeat
Constant Contact
Desktop.com
Eloqua
Facebook
Google Analytics
HubSpot Marketing Hub
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$200.00/month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Beckon
Country
United States
Website
www.beckon.com
Vendor Details
Company Name
data.ai
Founded
2010
Country
United States
Website
www.data.ai/en/product/ascend
Product Features
Business Intelligence
Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics
Product Features
Business Intelligence
Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics