Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Cease relying on claimed ad exposure data that is founded on flawed big data, data integrations, and models attempting to correlate individuals with their media interactions. In the absence of a unified source, you are likely to face significant challenges in accurately assessing cross-media reach and frequency, as well as brand lift metrics. Today's consumers fluidly navigate between linear TV, connected TV (CTV), and online video platforms in pursuit of the best content available. Therefore, in the current media landscape, it is imperative to move beyond claimed ad exposure as a means of evaluating cross-channel brand effectiveness. Third-party data fusion will not provide the reliability needed in this fragmented media environment, especially as regulatory bodies continue to impose stricter privacy laws. With Beatgrid’s audience measurement analysis, you can develop precise advertising strategies that effectively engage your intended audience, ensuring that your marketing efforts yield tangible results. Embracing a more accurate measurement approach will empower brands to adapt and thrive in an ever-evolving media ecosystem.
Description
PeakMetrics provides valuable insights that enable the creation of actionable predictions regarding the evolution and dissemination of messages across the internet in real-time. By integrating both social media and traditional media sources, we leverage machine learning techniques to identify behavioral patterns from vast amounts of unstructured, cross-channel data. Our platform is proven effective in addressing some of the most intricate media challenges currently faced, including crisis management and countering state-sponsored misinformation. Our clientele consists of some of the largest global brands, as well as various advertising and governmental organizations. With automated systems for collecting and reporting media coverage, PeakMetrics efficiently transforms millions of unstructured media datasets into actionable insights in real-time. By employing advanced machine learning algorithms, we can detect trends and forecast how messages will resonate across various channels, including news, social media, and television or radio. This comprehensive monitoring allows clients to disseminate their messages effectively while measuring the impact of their communications. Ultimately, PeakMetrics empowers organizations to navigate the complex media landscape with confidence and precision.
API Access
Has API
API Access
Has API
Integrations
Adobe Acrobat
Hootsuite
Slack
Zapier
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$399 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Beatgrid
Founded
2014
Country
Netherlands
Website
beatgrid.co
Vendor Details
Company Name
PeakMetrics
Founded
2017
Country
United States
Website
www.peakmetrics.com
Product Features
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
People Counting
API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring
Product Features
Media Monitoring
Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring