Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Cease relying on claimed ad exposure data that is founded on flawed big data, data integrations, and models attempting to correlate individuals with their media interactions. In the absence of a unified source, you are likely to face significant challenges in accurately assessing cross-media reach and frequency, as well as brand lift metrics. Today's consumers fluidly navigate between linear TV, connected TV (CTV), and online video platforms in pursuit of the best content available. Therefore, in the current media landscape, it is imperative to move beyond claimed ad exposure as a means of evaluating cross-channel brand effectiveness. Third-party data fusion will not provide the reliability needed in this fragmented media environment, especially as regulatory bodies continue to impose stricter privacy laws. With Beatgrid’s audience measurement analysis, you can develop precise advertising strategies that effectively engage your intended audience, ensuring that your marketing efforts yield tangible results. Embracing a more accurate measurement approach will empower brands to adapt and thrive in an ever-evolving media ecosystem.
Description
PeakMetrics provides valuable insights that enable the creation of actionable predictions regarding the evolution and dissemination of messages across the internet in real-time. By integrating both social media and traditional media sources, we leverage machine learning techniques to identify behavioral patterns from vast amounts of unstructured, cross-channel data. Our platform is proven effective in addressing some of the most intricate media challenges currently faced, including crisis management and countering state-sponsored misinformation. Our clientele consists of some of the largest global brands, as well as various advertising and governmental organizations. With automated systems for collecting and reporting media coverage, PeakMetrics efficiently transforms millions of unstructured media datasets into actionable insights in real-time. By employing advanced machine learning algorithms, we can detect trends and forecast how messages will resonate across various channels, including news, social media, and television or radio. This comprehensive monitoring allows clients to disseminate their messages effectively while measuring the impact of their communications. Ultimately, PeakMetrics empowers organizations to navigate the complex media landscape with confidence and precision.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Adobe Acrobat
No
Hootsuite
No
Slack
No
Zapier
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$399 per month
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Beatgrid
Founded
2014
Country
Netherlands
Website
beatgrid.co
Vendor Details
Company Name
PeakMetrics
Founded
2017
Country
United States
Website
www.peakmetrics.com
Product Features
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No
People Counting
API
No
Anonymous Counting
No
Benchmarking
No
Car Counting
No
Conversion Tracking
No
Data Export
No
Events Statistics
No
Heatmaps
No
Mood/Age/Gender Recognition
No
Motion Detection
No
Reporting / Analytics
No
Retail Counting
No
Staff Exclusion
No
WiFi Tracking
No
Zone / Area Monitoring
No
Product Features
Media Monitoring
Alerts / Notifications
No
Broadcast Media Monitoring
No
Content Translation
No
Dashboards / Reporting
No
Export Results
No
Online News Monitoring
No
Podcast Monitoring
No
Print Media Monitoring
No
Social Media Monitoring
No