Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Cease relying on claimed ad exposure data that is founded on flawed big data, data integrations, and models attempting to correlate individuals with their media interactions. In the absence of a unified source, you are likely to face significant challenges in accurately assessing cross-media reach and frequency, as well as brand lift metrics. Today's consumers fluidly navigate between linear TV, connected TV (CTV), and online video platforms in pursuit of the best content available. Therefore, in the current media landscape, it is imperative to move beyond claimed ad exposure as a means of evaluating cross-channel brand effectiveness. Third-party data fusion will not provide the reliability needed in this fragmented media environment, especially as regulatory bodies continue to impose stricter privacy laws. With Beatgrid’s audience measurement analysis, you can develop precise advertising strategies that effectively engage your intended audience, ensuring that your marketing efforts yield tangible results. Embracing a more accurate measurement approach will empower brands to adapt and thrive in an ever-evolving media ecosystem.
Description
Grassfish helps global brands and retailers create connected, intelligent and engaging experiences across their physical stores.
Grassfish specialises in In-Store Experience Management (IXM), connecting physical stores with the wider digital customer journey by bringing digital touchpoints, content, data and retail systems together in one scalable environment.
At the core of its offering is the Grassfish IXM Platform, designed to orchestrate digital experiences across stores and integrate with systems such as POS, CRM, ERP, PIM and DAM. The platform supports use cases including digital signage, interactive customer experiences, sales enablement, in-store Retail Media and Digital Out-of-Home (DOOH).
Alongside its technology, Grassfish provides strategic expertise in experience strategy, concept design, technical consulting, governance and rollout. The company works with global brands, retailers and an ecosystem of partners to design and operate connected in-store experiences at enterprise scale.
Founded in 2005, Grassfish has over two decades of experience in digital in-store and supports more than 200,000 digital touchpoints for over 1,500 brands. With teams across Europe, Grassfish works with global brands including BMW, Porsche, Co-op UK and Schindler.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Microsoft Azure
No
Microsoft Exchange
No
OPTICON
No
SAP ERP
No
Verint Appointment Booking and Queuing
No
Integrations
Microsoft Azure
Yes
Microsoft Exchange
Yes
OPTICON
Yes
SAP ERP
Yes
Verint Appointment Booking and Queuing
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
Grassfish offers enterprise software licensing with pricing available upon request. Contact our team for current pricing and licensing details.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
Yes
Mac
No
Linux
Yes
Chromebook
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Beatgrid
Founded
2014
Country
Netherlands
Website
beatgrid.co
Vendor Details
Company Name
Grassfish
Founded
2005
Country
Sweden, Austria, Germany, Norway
Website
www.grassfish.com
Product Features
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No
People Counting
API
No
Anonymous Counting
No
Benchmarking
No
Car Counting
No
Conversion Tracking
No
Data Export
No
Events Statistics
No
Heatmaps
No
Mood/Age/Gender Recognition
No
Motion Detection
No
Reporting / Analytics
No
Retail Counting
No
Staff Exclusion
No
WiFi Tracking
No
Zone / Area Monitoring
No
Product Features
Digital Signage
Automatic Player Updates
Yes
Content Scheduling
Yes
Media Library
Yes
Multi-Screen Support
Yes
Remote Deployment
Yes
Remote Display Management
Yes
Visual Editor
Yes
People Counting
API
Yes
Anonymous Counting
No
Benchmarking
No
Car Counting
No
Conversion Tracking
No
Data Export
No
Events Statistics
No
Heatmaps
No
Mood/Age/Gender Recognition
No
Motion Detection
No
Reporting / Analytics
No
Retail Counting
No
Staff Exclusion
No
WiFi Tracking
No
Zone / Area Monitoring
No