Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

It is the sole demand-side platform that integrates search, social, and site direct functionalities through a unified interface. Basis DSP provides users with access to a comprehensive programmatic ecosystem filled with inventory, audiences, and datasets, along with the capability to plan, purchase, and oversee campaigns effectively. This platform combines end-to-end process automation with programmatic digital media planning and execution. Its seamless interoperability with search, social, and ad server platforms allows media professionals to devise and implement robust digital media strategies. The billing automation feature within Basis DSP simplifies the reconciliation of delivery metrics and streamlines the creation and payment of invoices. Additionally, users can plan, negotiate, and monitor custom private marketplace offerings across a vast array of premium publishers without needing to exit the Basis platform. By leveraging the advanced artificial intelligence engine of Basis, users can enhance campaign outcomes—opting for either algorithmic or machine learning optimizations that automatically interpret data for better decision-making. This all-in-one solution revolutionizes the way media professionals approach campaign management and execution.

Description

Smoot is a cutting-edge advertising platform powered by AI that combines emotional context, brand identity, and analytical intelligence to enhance media campaigns and optimize publisher revenue. By analyzing videos, images, and text in real-time, it detects the emotions of the audience and aligns advertisements with contexts that resonate, ensuring that your message is delivered to viewers when they are most receptive. For advertisers, Smoot offers a modern alternative to traditional, cookie-based targeting by providing emotionally aware media delivery across various formats, including video, display, and connected television, which minimizes waste and enhances performance indicators such as engagement and completion rates. Additionally, it integrates with fraud detection systems to maintain the integrity of campaigns. For publishers, Smoot acts as an AI-driven monetization solution, consolidating demand from Google Open Bidding, Amazon TAM, over 20 supply-side platforms, and direct sales, which helps to maximize cost per thousand impressions (CPM) through intelligent header bidding. The platform's AI continuously learns from the feedback received on campaigns and recommends actionable optimizations, further improving effectiveness. In summary, Smoot not only elevates advertising efficiency but also fosters stronger connections between brands and their audiences.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Amazon Transparent Ad Marketplace (TAM)
DoubleVerify
Oracle Moat
Supermetrics

Integrations

Amazon Transparent Ad Marketplace (TAM)
DoubleVerify
Oracle Moat
Supermetrics

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Basis

Country

United States

Website

basis.com/technology/dsp/

Vendor Details

Company Name

Smoot AI

Founded

2023

Country

Spain

Website

www.smoot.ai/

Product Features

Alternatives

Alternatives

Basis DSP Reviews

Basis DSP

Basis Technologies