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Description

AI Driven Campaign Optimization. Deep learning algorithms transform unique users into your ideal marketing strategy. Not all conversions happen immediately. Attributy analyzes the user's past data for several months to identify any touchpoints that may have influenced a purchase decision. This allows dynamic attribution algorithms to build a very accurate picture of the channel's value. These tools are not able to be used for single-channel attribution. Many people underestimate the impact of each channel they measure and underestimate the cumulative, long-term effect of a campaign. Attributy's artificial Intelligence algorithm focuses on the user and follows each customer journey from initial touchpoint to purchase. Each ad is given credit proportional its true value in customer conversions.

Description

For many companies, the CRM system fails to indicate where their web leads originate, which can lead to significant expenditure on unproductive leads that fail to convert. Relying solely on the number of form submissions isn't sufficient, as various traffic sources can yield clients of vastly differing quality. One particular channel might bring in a few high-value, long-term customers, whereas another could result in a flood of unqualified prospects. To truly assess the effectiveness of a marketing strategy, it's essential to monitor the revenue generated from each initiative. This means evaluating the monetary impact of all campaigns and channels, including the first-click, last-click, and everything in between. By focusing your investment exclusively on channels that actually contribute to sales, you can optimize your marketing budget and achieve better results. Thus, understanding the source of your leads can significantly enhance your overall marketing strategy.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Formstack No 
Gravity Forms No 
Highrise No 
HubSpot CRM No 
Insightly No 
Intercom No 
Kommo No 
Microsoft Dynamics 365 No 
Nimble No 
Ninja Forms No 
Oracle Sales No 
Sage CRM No 
Salesboom CRM No 
Scoro No 
Streak No 
Teamgate CRM No 
Teamleader No 
Vtiger CRM No 
Zoho CRM No 
vcita No 

Integrations

Formstack Yes 
Gravity Forms Yes 
Highrise Yes 
HubSpot CRM Yes 
Insightly Yes 
Intercom Yes 
Kommo Yes 
Microsoft Dynamics 365 Yes 
Nimble Yes 
Ninja Forms Yes 
Oracle Sales Yes 
Sage CRM Yes 
Salesboom CRM Yes 
Scoro Yes 
Streak Yes 
Teamgate CRM Yes 
Teamleader Yes 
Vtiger CRM Yes 
Zoho CRM Yes 
vcita Yes 

Pricing Details

Free Basic
The client will be charged after 100,000 impressions for the free package
Free Trial Yes 
Free Version Yes 

Pricing Details

$97 per month
Billed annually
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows Yes 
Mac Yes 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Attributy

Founded

2018

Country

United States

Website

attributy.com

Vendor Details

Company Name

GA Connector

Country

Ukraine

Website

gaconnector.com

Product Features

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling Yes 
Behavioral Analytics Yes 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation No 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics No 
ROI Tracking Yes 

Product Features

Integration

Dashboard No 
ETL - Extract / Transform / Load No 
Metadata Management No 
Multiple Data Sources No 
Web Services No 

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