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Average Ratings 0 Ratings
Description
Discover the genuine return on investment from your marketing initiatives by merging real user interactions with actual expenditures. Simplifying advanced attribution modeling, Attribution.io consolidates your visit, conversion, and spending information into a single platform, enabling you to quickly identify what is effective and what isn't. Enhance your decision-making process by considering every interaction along a prospect's journey. Monitor essential assisting channels to ensure conversions are accurately counted, eliminating the risk of duplication. Follow each click through to conversion to evaluate the true effectiveness of your marketing tactics. Attribution.io is crafted to provide straightforward access to your campaign outcomes without the burden of costly installations, complicated report configurations, or lengthy contracts. Concentrate your marketing strategies on the channels that yield the highest converting traffic, thereby expanding your subscriber base by prioritizing marketing efforts that generate the most signups. By honing in on sources that deliver the greatest number of leads for your sales team, you can significantly increase your success in closing deals and driving growth. Ultimately, optimizing your marketing approach will lead to improved results and greater overall efficiency.
Description
Odyssey serves as a multi-touch attribution tool that seamlessly connects with your Google Analytics, offering valuable insights into the actual effectiveness of your marketing channels. By leveraging the actionable insights provided by Odyssey, you can enhance your online marketing performance significantly. The tool meticulously analyzes each traffic source, delivering tailored ad spend recommendations for every advertisement. By comparing these suggestions with your current expenditures, you can uncover potential opportunities and identify any bottlenecks in your strategy. To begin utilizing Odyssey, all you require is access to Google Analytics. It effectively utilizes your raw click data from Google Analytics, enabling you to gain practical insights. Integration with all your marketing channels is straightforward, allowing you to assess the incremental value contributed by each channel at every level. Recognizing that customers interact with multiple devices, our attribution model is specifically optimized for this reality. By utilizing all available data, Odyssey constructs a comprehensive view of the full customer journey, incorporating cross-device attribution. Consequently, you receive a holistic perspective of the customer journey, all presented in a single, cohesive view, empowering you to make informed marketing decisions.
API Access
Has API
No
API Access
Has API
No
Integrations
Facebook
No
Google Analytics
No
Instagram
No
Shopify
No
WooCommerce
No
Integrations
Facebook
Yes
Google Analytics
Yes
Instagram
Yes
Shopify
Yes
WooCommerce
Yes
Pricing Details
$60 per month
Free Trial
No
Free Version
No
Pricing Details
$250 per month
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Attribution.io
Country
United States
Website
www.attribution.io
Vendor Details
Company Name
Odyssey
Founded
2016
Country
Netherlands
Website
odysseyattribution.co
Product Features
Web Analytics
Campaign Management
No
Conversion Tracking
No
Form Analytics
No
Goal Tracking
No
Keyword Tracking
No
Multiple Site Management
No
Pageview Tracking
Yes
Referral Source Tracking
No
Site Search Tracking
No
Time on Site Tracking
No
User Interaction Tracking
No
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
Yes
Customer Journey Mapping
Yes
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
No
ROI Tracking
Yes
Social Media Metrics
Yes
Website Analytics
No
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
No
Conversion Tracking
Yes
Cross-Channel Attribution
Yes
Customer Journey Mapping
Yes
Multi-Touch Attribution
Yes
Predictive Analytics
No
ROI Tracking
Yes