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Description
Atlas DX is a comprehensive cloud platform that powers the sales, service, and retention marketing strategies of Affinitiv for the automotive sector. This all-in-one, fully integrated solution leverages predictive intelligence to encourage first-time purchases, repeat business, and enduring loyalty, thus boosting performance for both OEMs and dealerships. With Atlas DX, clients can enhance consumer engagement through hyper-personalized messaging across various channels, including online, offline, and face-to-face interactions, utilizing Affinitiv's unique 360-degree insight into automotive consumers and their vehicles. This cohesive and integrated approach allows dealers to utilize a single platform to connect with consumers via their chosen communication channels and conveniently arrange service appointments directly from marketing messages. By optimizing marketing initiatives for both dealers and OEMs, Atlas DX significantly improves the overall experience for consumers. It empowers businesses to deliver consistent, innovative, and unified messages tailored to the right audience based on detailed demographic, behavioral, and psychographic insights, ultimately fostering deeper connections with consumers. This level of personalization not only enhances the effectiveness of marketing but also encourages consumer loyalty and satisfaction.
Description
Major automotive manufacturers like GM, Ford, and Nissan have recognized the significant benefits of investing in a national loyalty program specifically designed for their brands. This initiative is rooted in the understanding that fostering a lasting relationship with customers can lead to repeat vehicle purchases over time. While these OEM loyalty programs are effective in enhancing brand allegiance, they often fall short at the local dealership level. Although captive finance options facilitate customer access to new vehicles, establishing a dedicated service department could further enhance customer retention. Implementing a captive service strategy is among the most lucrative approaches in the auto retail sector today. By enrolling customers in a membership program tied to your service department, you ensure a consistent influx of business. Such a membership not only encourages clients to rely on your services but also positions your dealership as their primary choice for future vehicle acquisitions and ongoing maintenance needs. Thus, creating a seamless and engaging customer experience is crucial for long-term success in the automotive market.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Affinitiv
Country
United States
Website
www.affinitiv.com/atlas/
Vendor Details
Company Name
Performance Loyalty Group
Founded
2002
Country
United States
Website
performanceloyaltygroup.com/dealership-loyalty-rewards-program-dealer-loyalty-program/
Product Features
Auto Dealer
Accounting
Buy-Here-Pay-Here
Collections Management
Contact Database
Customer Database
Document Management
F&I Management
Financing Management
Form Printing
Inventory Management
Lease Management
New Car Dealer
New Car Lot
Online Inventory
Parts Management
Sales Management
Service Department
Used Car Lot
Website Integration
Digital Experience Platforms (DXP)
Alerts / Notifications
Auto-Tagging
Blogs
Calendar
Content Modeling
Digital Asset Management
File Sharing
Form Builder
Forums / Message Boards
Headless CMS
Knowledge Base
Performance Monitoring
Personalization / Segmentation
Reporting / Analytics
Surveys / Polls
Templates
User Management / Permissions
Version Control
Wiki
Workflow Management
Product Features
Customer Loyalty
CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
