Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Astra by Redbox Mobile specializes in app marketing services, with its flagship product Astra offering fully automated management of Apple Search Ads campaigns powered by AI and machine learning. Astra removes the need for manual rules and constant monitoring by automatically optimizing keyword discovery, bids, and budget allocation based on real-time data. The platform includes sophisticated features such as Astra Experiments for A/B testing different product pages and ads, scheduled campaign modifications, and multi-placement creative strategies. It integrates with major mobile measurement partners to provide detailed keyword event tracking, ROAS insights, and share-of-voice analysis. Users benefit from Astra’s dynamic budget pacing, which adjusts spend throughout the day to maximize efficiency and campaign impact. The collaborative data visualization dashboard allows marketing teams to quickly analyze and compare performance across regions and ad formats. Recognized by the Effective Mobile Marketing Awards in 2023, Astra has proven to increase time-efficiency by approximately 30% for its users while improving campaign results. Redbox Mobile also offers tailored consultations and demos to help advertisers seamlessly transition to their platform.
Description
The iGaming Audience Platform combines a Data Management Platform (DMP), Demand-Side Platform (DSP), and an Ad Server to create a comprehensive environment for media buyers to effectively plan, acquire, and monitor advertising in real-time. Leveraging extensive data and advanced machine learning algorithms, we enable the instantaneous transfer of information to the DSP, ensuring precise targeting and successful campaign management. With Delta Big Data enhancing the reporting functions of our Ad Server, clients can now confirm that their campaigns have successfully reached intended demographic segments for the first time. The Delta Projects Audience Station (DMP) empowers users to pinpoint and manage their target audiences accurately. By effectively identifying and segmenting these groups, advertisers can significantly enhance the impact of their campaigns. The Audience Station provides insights into optimal targeting strategies and timing, allowing marketers to analyze the behavior of iGaming customers, observe spending patterns, gauge purchase intentions, assess product appeal, evaluate audience performance, and much more. This robust platform ultimately supports a more informed and effective advertising approach.
API Access
Has API
API Access
Has API
Integrations
Apple Search Ads
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Redbox Mobile
Founded
2013
Country
United Kingdom
Website
redboxmobile.com/platform/
Vendor Details
Company Name
Delta Projects
Founded
2002
Country
Sweden
Website
igamingaudience.com/full-stack-platform/
Product Features
Product Features
Ad Server
A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization