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ease
features
design
support

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Description

You can centralize all your assets, manage the entire content lifecycle, from creation to distribution, and get to markets on time and on-brand. You can get a single view of strategy, planning, execution and review across all locations and teams in real-time. This will eliminate the need to do all the work. All your marketing planning, workflows and financials can be managed from one central view. Aprimo is a leader in AI and workflow capabilities. Content atomization supports the entire content lifecycle, from the creative effort to the downstream performance. Aprimo AI streamlines collaboration, optimizes assets, and helps you create richer brand experiences quicker. It generates smart tags, descriptions, and suggests existing content for reuse before you make a request to maximize asset reuse.

Description

Simple Asset Manager is a digital asset management (DAM) platform built by Simple Marketing Solutions (simple.io) for brand and marketing teams in mid-to-enterprise organisations and regulated industries in banking, insurance, healthcare and retail. The platform centralises all digital assets — images, videos, documents, brand guidelines, templates and campaign files — in a single AI-searchable library. AI-powered auto-tagging and Optical Character Recognition (OCR) search allow teams to find assets by content and context, not just filename, reducing retrieval from minutes to seconds and eliminating duplication spend on assets that already exist but cannot be located. Version control ensures only the latest approved assets are distributed to teams, agencies and partners. Usage rights controls and licence expiry dates automatically withdraw assets when permissions lapse — removing the compliance risk of unlicensed assets appearing in market. Multi-tier approval workflows, mandatory compliance checklists and automatic audit trail recording ensure only reviewed, compliant assets enter the library. Role-based permissions control access across internal teams, agencies and partners. Can be connected with Simple Admation — assets approved through Admation's workflow publish directly into the Asset Manager library, creating a continuous chain from production to approved asset storage. Also sold and fully functional as a standalone DAM. By Simple Marketing Solutions (simple.io

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

CI HUB Yes 
Claravine Yes 
Drupal Yes 
Hootsuite Yes 
Inriver PIM Yes 
Liferay DXP Yes 
Microsoft 365 Yes 
Microsoft Outlook Yes 
Optimizely One Yes 
Oracle Fusion Cloud ERP Yes 
Pega Marketing Yes 
Salesforce Yes 
Salesforce Marketing Cloud Account Engagement Yes 
Showpad Coach Yes 
Shutterstock Yes 
Simple Retailpath No 
Sitecore Yes 
Sprinklr Yes 
Tableau Yes 

Integrations

CI HUB No 
Claravine No 
Drupal No 
Hootsuite No 
Inriver PIM No 
Liferay DXP No 
Microsoft 365 No 
Microsoft Outlook No 
Optimizely One No 
Oracle Fusion Cloud ERP No 
Pega Marketing No 
Salesforce No 
Salesforce Marketing Cloud Account Engagement No 
Showpad Coach No 
Shutterstock No 
Simple Retailpath Yes 
Sitecore No 
Sprinklr No 
Tableau No 

Pricing Details

Contact us for your personalized quote.
Free Trial Yes 
Free Version No 

Pricing Details

TBQ
Pricing Based on number of licenses and, storage requirements. To be quoted
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Aprimo

Founded

1998

Country

United States

Website

www.aprimo.com

Vendor Details

Company Name

Simple

Founded

2008

Country

Australia

Website

www.simple.io/products/simple-asset-manager/

Product Features

Digital Asset Management

Asset Categorization Yes 
Asset Library Yes 
Asset Sharing Yes 
Brand Control Yes 
Customizable Branding Yes 
File Conversion Yes 
Metadata Management Yes 
Mobile App No 
Reporting/Analytics Yes 
Search Within Document Yes 
Search/Filter Yes 
Version Control Yes 
Watermarking Yes 
Workflow Management Yes 

Marketing Planning

Budgeting & Forecasting Yes 
Collaboration Yes 
Flowchart No 
Goal Setting / Tracking Yes 
Marketing Calendar Yes 
Media Planning No 
Predictive Analytics Yes 
Presentation Tools No 
Project Tracking Yes 
Spend Management Yes 

MRM

Activity Planning Yes 
Analytics / ROI Tracking Yes 
Approval Workflow Yes 
Brand Management Yes 
Budgeting & Forecasting Yes 
Content Management Yes 
Digital Asset Management Yes 
Expense Management Yes 
Marketing Calendar No 
Strategic Planning Yes 

Product Features

Digital Asset Management

Asset Categorization Yes 
Asset Library Yes 
Asset Sharing Yes 
Brand Control Yes 
Customizable Branding Yes 
File Conversion Yes 
Metadata Management Yes 
Mobile App No 
Reporting/Analytics Yes 
Search Within Document Yes 
Search/Filter Yes 
Version Control Yes 
Watermarking Yes 
Workflow Management Yes 

Alternatives

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