Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
You can centralize all your assets, manage the entire content lifecycle, from creation to distribution, and get to markets on time and on-brand. You can get a single view of strategy, planning, execution and review across all locations and teams in real-time. This will eliminate the need to do all the work. All your marketing planning, workflows and financials can be managed from one central view.
Aprimo is a leader in AI and workflow capabilities. Content atomization supports the entire content lifecycle, from the creative effort to the downstream performance. Aprimo AI streamlines collaboration, optimizes assets, and helps you create richer brand experiences quicker. It generates smart tags, descriptions, and suggests existing content for reuse before you make a request to maximize asset reuse.
Description
Simple Asset Manager is a digital asset management (DAM) platform built by Simple Marketing Solutions (simple.io) for brand and marketing teams in mid-to-enterprise organisations and regulated industries in banking, insurance, healthcare and retail.
The platform centralises all digital assets — images, videos, documents, brand guidelines, templates and campaign files — in a single AI-searchable library. AI-powered auto-tagging and Optical Character Recognition (OCR) search allow teams to find assets by content and context, not just filename, reducing retrieval from minutes to seconds and eliminating duplication spend on assets that already exist but cannot be located.
Version control ensures only the latest approved assets are distributed to teams, agencies and partners. Usage rights controls and licence expiry dates automatically withdraw assets when permissions lapse — removing the compliance risk of unlicensed assets appearing in market.
Multi-tier approval workflows, mandatory compliance checklists and automatic audit trail recording ensure only reviewed, compliant assets enter the library. Role-based permissions control access across internal teams, agencies and partners.
Can be connected with Simple Admation — assets approved through Admation's workflow publish directly into the Asset Manager library, creating a continuous chain from production to approved asset storage. Also sold and fully functional as a standalone DAM. By Simple Marketing Solutions (simple.io
API Access
Has API
No
API Access
Has API
Yes
Integrations
CI HUB
Yes
Claravine
Yes
Drupal
Yes
Hootsuite
Yes
Inriver PIM
Yes
Liferay DXP
Yes
Microsoft 365
Yes
Microsoft Outlook
Yes
Optimizely One
Yes
Oracle Fusion Cloud ERP
Yes
Integrations
CI HUB
No
Claravine
No
Drupal
No
Hootsuite
No
Inriver PIM
No
Liferay DXP
No
Microsoft 365
No
Microsoft Outlook
No
Optimizely One
No
Oracle Fusion Cloud ERP
No
Pricing Details
Contact us for your personalized quote.
Free Trial
Yes
Free Version
No
Pricing Details
TBQ
Pricing Based on number of licenses and, storage requirements. To be quoted
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Aprimo
Founded
1998
Country
United States
Website
www.aprimo.com
Vendor Details
Company Name
Simple
Founded
2008
Country
Australia
Website
www.simple.io/products/simple-asset-manager/
Product Features
Digital Asset Management
Asset Categorization
Yes
Asset Library
Yes
Asset Sharing
Yes
Brand Control
Yes
Customizable Branding
Yes
File Conversion
Yes
Metadata Management
Yes
Mobile App
No
Reporting/Analytics
Yes
Search Within Document
Yes
Search/Filter
Yes
Version Control
Yes
Watermarking
Yes
Workflow Management
Yes
Marketing Planning
Budgeting & Forecasting
Yes
Collaboration
Yes
Flowchart
No
Goal Setting / Tracking
Yes
Marketing Calendar
Yes
Media Planning
No
Predictive Analytics
Yes
Presentation Tools
No
Project Tracking
Yes
Spend Management
Yes
MRM
Activity Planning
Yes
Analytics / ROI Tracking
Yes
Approval Workflow
Yes
Brand Management
Yes
Budgeting & Forecasting
Yes
Content Management
Yes
Digital Asset Management
Yes
Expense Management
Yes
Marketing Calendar
No
Strategic Planning
Yes
Product Features
Digital Asset Management
Asset Categorization
Yes
Asset Library
Yes
Asset Sharing
Yes
Brand Control
Yes
Customizable Branding
Yes
File Conversion
Yes
Metadata Management
Yes
Mobile App
No
Reporting/Analytics
Yes
Search Within Document
Yes
Search/Filter
Yes
Version Control
Yes
Watermarking
Yes
Workflow Management
Yes