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Description
AIBID is an advanced user-acquisition and re-engagement solution powered by AI that forecasts high-value users by scrutinizing their behavioral patterns, engagement metrics, and intent to purchase; utilizing deep-learning algorithms, it effectively identifies users likely to install the app, maintain engagement over time, and make in-app purchases right from their first day. This innovation allows marketers to enhance their campaigns for better returns on ad spending and lower costs per installation while accommodating multiple active campaign objectives—such as installations, registrations, and purchases—through the analysis of extensive data nodes to create detailed user profiles and focus on those with the highest predicted value. To effectively re-engage users, AIBID examines their recent in-app activities—like spending habits, level achievements, or session frequency—to identify those who are prime candidates for retargeting, subsequently providing tailored creative content and audience segments aimed at increasing conversion rates and encouraging repeat purchases. Overall, this holistic approach ensures that marketers have the tools they need to maximize user engagement and drive sustainable growth.
Description
Catchbase is a cutting-edge platform for optimizing Apple Ads, leveraging AI and reinforcement learning to enhance campaign performance autonomously. By connecting seamlessly to both Apple Ads and mobile measurement partner (MMP) data, it utilizes self-learning algorithms developed from millions of bidding scenarios to refine bids, allocate budgets efficiently, and focus on high-performing keywords in real-time. The platform's automation engine conducts daily assessments, categorizes keywords based on potential, and reallocates spending toward campaigns with the highest growth prospects, effectively reducing the need for traditional spreadsheet methods. Furthermore, it accurately measures true incrementality by distinguishing between paid and organic conversions, ensuring that marketing expenditures are invested in traffic that yields genuine value. Catchbase also extends its optimization capabilities to lower-funnel events like subscriptions and in-app purchases when paired with mobile measurement partners, providing a comprehensive solution for advertisers looking to maximize their campaign effectiveness. This innovative approach not only simplifies workflows but also empowers marketing teams to focus on strategy rather than minutiae.
API Access
Has API
API Access
Has API
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
€1,500 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Appier
Founded
2012
Country
Taiwan
Website
www.appier.com/en/products/aibid
Vendor Details
Company Name
Phiture
Founded
2016
Country
Germany
Website
catchbase.ai/