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Description
AppForma streamlines the activation, organization, and enhancement of social media and email marketing campaigns specifically designed for small business owners. This comprehensive tool provides a multifaceted marketing strategy encompassing everything from text and graphics to messaging, promotions, sweepstakes, and loyalty initiatives. Algomizer (TASE: ALMO), established in 2013, is a tech firm that focuses on online marketing solutions. Our dedicated team of developers, analysts, and advertising specialists creates cutting-edge algorithmic tools tailored for online advertisers and publishers. The company consists of three divisions that produce and promote a broad range of innovative software solutions aimed at automating, optimizing, and monetizing online campaigns across major platforms like Google, Facebook, Yahoo, and Twitter. With our automated tools, both advertisers and publishers can significantly increase their revenue from online advertising initiatives and websites. By leveraging advanced technology, we empower our clients to maximize their marketing potential in an increasingly competitive digital landscape.
Description
Product Metrics serves as an AI-enhanced optimization platform designed specifically for Google Shopping and Performance Max campaigns, catering to e-commerce brands and performance marketing teams that handle advertising at the individual product level.
Traditional shopping campaigns often allocate budgets at the campaign or ad group tier, whereas profitability is assessed at the product tier, leading many advertisers to inadvertently invest substantial portions of their budgets into products yielding minimal or no returns. Research in the industry frequently indicates that a significant 30–40% of Shopping expenditures are directed toward underperforming items, primarily due to the absence of effective tools that help advertisers segment and prioritize their products based on actual performance and overall business value.
Central to the platform’s functionality is the Labelizer, an advanced segmentation engine that integrates seamlessly with Google Ads and first-party data sources. Through AI-driven insights, it meticulously analyzes each product, categorizing them into one of five distinct performance segments, enabling advertisers to make more informed decisions regarding their budget allocations. This innovative approach not only enhances efficiency but also maximizes return on investment for e-commerce businesses.
API Access
Has API
API Access
Has API
Screenshots View All
No images available
Pricing Details
$25 per month
Free Trial
Free Version
Pricing Details
$10/month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Appforma
Founded
2011
Country
Israel
Website
www.algomizer.com/appforma
Vendor Details
Company Name
Product Metrics
Founded
2021
Website
www.productmetrics.io
Product Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Product Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign