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Description

Apache Hive is a data warehouse solution that enables the efficient reading, writing, and management of substantial datasets stored across distributed systems using SQL. It allows users to apply structure to pre-existing data in storage. To facilitate user access, it comes equipped with a command line interface and a JDBC driver. As an open-source initiative, Apache Hive is maintained by dedicated volunteers at the Apache Software Foundation. Initially part of the Apache® Hadoop® ecosystem, it has since evolved into an independent top-level project. We invite you to explore the project further and share your knowledge to enhance its development. Users typically implement traditional SQL queries through the MapReduce Java API, which can complicate the execution of SQL applications on distributed data. However, Hive simplifies this process by offering a SQL abstraction that allows for the integration of SQL-like queries, known as HiveQL, into the underlying Java framework, eliminating the need to delve into the complexities of the low-level Java API. This makes working with large datasets more accessible and efficient for developers.

Description

Hive Marketing Cloud: A Platform for Customer Intelligence and Engagement Established in 2010, Hive Marketing Cloud is a privately owned company that focuses on the Travel, Insurance, and Retail sectors. This platform empowers brands to effectively engage and convert their audiences on a large scale by executing highly personalized and advanced multi-channel marketing strategies from a unified system, leveraging all available data to enhance customer experiences. With Hive, users can uncover valuable data insights, assess customer lifetime value, develop segmentation based on recency, frequency, and monetary value (RFM), automate customer journeys, and evaluate engagement and outcomes, providing insights that extend beyond mere clicks and opens. Additionally, Hive's comprehensive tools enable businesses to foster deeper connections with their customers through data-driven decision-making, ultimately leading to enhanced marketing effectiveness and customer satisfaction.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

No images available

Integrations

Algonomy
Amazon EMR
Ascend
Coginiti
Ema
Hackolade
IBM App Connect
Nightfall
Omniscope Evo
Rational BI
SAS Studio
SQL
Secoda
Stackable
StreamFlux
Varada
WEBDEV
WINDEV
Xero
Yandex Data Proc

Integrations

Algonomy
Amazon EMR
Ascend
Coginiti
Ema
Hackolade
IBM App Connect
Nightfall
Omniscope Evo
Rational BI
SAS Studio
SQL
Secoda
Stackable
StreamFlux
Varada
WEBDEV
WINDEV
Xero
Yandex Data Proc

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

£1,750/month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Apache Software Foundation

Founded

1999

Country

United States

Website

hive.apache.org

Vendor Details

Company Name

Hive Marketing Cloud

Founded

2010

Country

United Kingdom

Website

hivemarketingcloud.com

Product Features

ETL

Data Analysis
Data Filtering
Data Quality Control
Job Scheduling
Match & Merge
Metadata Management
Non-Relational Transformations
Version Control

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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