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Average Ratings 0 Ratings

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ease
features
design
support

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Description

Established by the entrepreneurial duo Rich and Beth Kahn, Anura provides a robust ad fraud prevention solution aimed at enhancing campaign performance by effectively identifying bots, malware, and fraudulent human activity. Having previously led a company recognized in the Inc. 5000 list for five consecutive years, the Kahns possess a wealth of experience in business success, including being honored with an Ernst & Young entrepreneur award in technology. Anura’s innovative approach to mitigating ad fraud empowers advertisers to allocate more of their budgets toward business growth without the fear of wasted resources. By ensuring that only those visitors deemed 100% fraudulent are flagged, the solution significantly reduces false positives. With its framework benchmarked against verified conversion data, Anura guarantees both accuracy and comprehensiveness in its fraud detection efforts. The platform features a highly detailed analytics dashboard, offering clear evidence of fraudulent activities. Combining cutting-edge machine learning technology with the expertise of seasoned engineers, Anura adeptly identifies even the most advanced fraud strategies in real-time, providing advertisers with peace of mind and confidence in their campaigns.

Description

Pixalate stands as the premier platform for safeguarding against fraud, enhancing privacy, and ensuring compliance analytics in the realms of connected TV (CTV), mobile applications, and websites. The programmatic supply chain presents a notable challenge regarding trust and safety for both advertisers and publishers. By deploying a pre-bid blocking mechanism, Pixalate effectively curtails invalid traffic (IVT) across CTV, mobile applications, and websites, encompassing a vast network of over 5 million apps, 80 million domains, and 300 million OTT devices. The platform delivers insightful analytics aimed at fraud detection, brand protection, and ensuring display visibility, while vigilantly monitoring more than 5 million apps and 80 million domains to identify over 40 different forms of IVT. Furthermore, Pixalate has unveiled Supply Path Quality (SPQ), which is recognized as the first analytics platform dedicated to optimizing supply paths for ad fraud and inventory quality, driven by the examination of the Supply Chain Object (SCO) from the bitstream. Additionally, the platform provides advanced technology to evaluate child-focused applications available in Google and Apple app stores, further enhancing its comprehensive suite of tools. This innovative approach not only protects users but also fosters a more transparent advertising ecosystem.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

AdMedia
App Store
Axis LMS
CAKE
Contact Center Compliance
Criteo Commerce Growth
Everflow
Google Play
HitPath
Lead Prosper
Partnerize
Phonexa
Retreaver
Trackdesk
boberdoo

Integrations

AdMedia
App Store
Axis LMS
CAKE
Contact Center Compliance
Criteo Commerce Growth
Everflow
Google Play
HitPath
Lead Prosper
Partnerize
Phonexa
Retreaver
Trackdesk
boberdoo

Pricing Details

Upon Request
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Anura Solutions, LLC

Founded

2017

Country

United States

Website

www.anura.io

Vendor Details

Company Name

Pixalate

Founded

2012

Country

United States

Website

www.pixalate.com

Product Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Product Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

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