Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Insights from Chief Marketing Officers (CMOs) play a crucial role in guiding advertisers to effectively allocate budgets, refine campaign strategies, and enhance media return on investment (ROI). By establishing a cohesive perspective on marketing efforts, CMOs facilitate a comprehensive approach to funnel management. Advertisers are able to assess the efficacy of strategies deployed at various stages of the sales funnel. Additionally, article-level reports generated by CMOs reveal the connections between target audiences, geographic locations, and the performance of different ad creatives. This data empowers marketers to swiftly adapt their tactics, thereby boosting overall campaign performance. Furthermore, Omnichannel Statistics (OCM) serves as a tool for advertisers to evaluate the cumulative impact of their advertising approaches on consumer behavior both on and off Amazon, even while campaigns are still running. CMOs integrate insights from all available channels, encompassing both online and offline shopping patterns. It's worth noting that all Amazon Ads products prioritize user privacy and security, ensuring that all reporting is done in an aggregated and anonymized manner. This comprehensive data not only fosters informed decision-making but also enhances the strategic planning process for future campaigns.
Description
AIXPERT serves as a comprehensive cloud platform for campaign automation, allowing marketers to seamlessly identify and connect with high-value users by uncovering pertinent interests, keywords, and audience segments across leading advertising channels such as Apple Search Ads, Facebook, and Google. It offers both an autopilot feature and a self-service option, generating thousands of keywords for Apple Search Ads and managing bids on them, while its advanced neural-network model identifies target segments based on interests and adjusts ad sets accordingly. Additionally, the platform enhances cross-channel efficiency by dynamically reallocating budgets and fine-tuning bidding strategies in real time. Users benefit from actionable insights powered by AI, accompanied by visual reports that showcase the most effective creatives and keyword strategies, alongside a streamlined workflow designed to reduce trial-and-error in campaign management. With continuous automation and embedded AI safeguards to prevent overspending, AIXPERT optimizes budget distribution, bidding, and creative performance, ensuring marketers can focus on strategy rather than logistics. This comprehensive approach ultimately empowers marketers to achieve superior campaign results with greater ease and efficiency.
API Access
Has API
API Access
Has API
Integrations
Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Marketing Cloud
Apple Search Ads
Facebook
Google Cloud Platform
Instagram
TikTok
Integrations
Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Marketing Cloud
Apple Search Ads
Facebook
Google Cloud Platform
Instagram
TikTok
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Amazon
Founded
1994
Country
United States
Website
advertising.amazon.com/measurement-analytics/omnichannel-metrics
Vendor Details
Company Name
Appier
Founded
2012
Country
Taiwan
Website
www.appier.com/en/products/aixpert
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics