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features
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Description

Amazon Marketing Cloud (AMC) serves as a secure and privacy-compliant clean room solution that empowers advertisers to conduct analyses and build audiences using pseudonymized data, which includes insights from Amazon Ads and other sources. By integrating diverse signals from various Amazon platforms, advertisers, and selected external partners, AMC allows for versatile inquiries within a secure privacy framework. This enables advertisers to leverage tailored insights and audience segments derived from AMC to refine their campaign strategies, enhance direct marketing efforts, and shape key business choices. Additionally, users can generate custom audience lists based on interaction logs, conversion events, and segmentation data. The audiences crafted within AMC can be seamlessly activated through Amazon DSP, providing a streamlined approach to targeting. Furthermore, AMC offers a comprehensive view of customer shopping journeys across Amazon’s media and channels, effectively measuring the advertising impact both within and beyond the Amazon ecosystem. Ultimately, this tool not only enhances advertising strategies but also fosters a deeper understanding of consumer behavior and preferences.

Description

Discover the advantages of utilizing a Trusted Third Party (TTP) for the meticulous pseudonymization of personal data, enabling you to conduct data analysis while adhering to GDPR regulations. Our fundamental offering revolves around the pseudonymization of personal data, utilizing techniques that ensure irreversible pseudonyms and the enhancement of behavioral data. The pseudonymized dataset serves as the foundation for subsequent processing by our clients. Additionally, our filtering service allows for the proportional sharing of personal data, ensuring privacy is maintained throughout the process. We carefully filter information through a rigorously managed pseudonymized whitelist, guaranteeing that only data pertaining to individuals on this list is shared. Viacryp also provides expert privacy consultation focused on the safeguarding and security of personal data. In collaboration with our partners, we offer guidance on the necessary measures organizations should implement to meet GDPR compliance, addressing both technical solutions and organizational protocols. By prioritizing these compliance strategies, businesses can enhance their data protection practices effectively.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Accenture Cloud Retail Execution
Amazon
Amazon Ads
Amazon DSP
Amazon Omnichannel Metrics
Amazon Video Ads
Amazon Web Services (AWS)
Capgemini Intelligent Automation Platform
ECP
Experian Connect
Flywheel
Foursquare
Hector
LienTracker Online
LiveRamp
Pacvue
Revive
Salesforce Data 360
Treasure Data
Wunderman Thompson Commerce Intelligence

Integrations

Accenture Cloud Retail Execution
Amazon
Amazon Ads
Amazon DSP
Amazon Omnichannel Metrics
Amazon Video Ads
Amazon Web Services (AWS)
Capgemini Intelligent Automation Platform
ECP
Experian Connect
Flywheel
Foursquare
Hector
LienTracker Online
LiveRamp
Pacvue
Revive
Salesforce Data 360
Treasure Data
Wunderman Thompson Commerce Intelligence

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Amazon

Founded

1994

Country

United States

Website

advertising.amazon.com/solutions/products/amazon-marketing-cloud

Vendor Details

Company Name

Viacryp

Founded

2013

Country

Netherlands

Website

www.viacryp.nl/

Product Features

Alternatives

Alternatives

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