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Description
Amazon Marketing Cloud (AMC) serves as a secure and privacy-compliant clean room solution that empowers advertisers to conduct analyses and build audiences using pseudonymized data, which includes insights from Amazon Ads and other sources. By integrating diverse signals from various Amazon platforms, advertisers, and selected external partners, AMC allows for versatile inquiries within a secure privacy framework. This enables advertisers to leverage tailored insights and audience segments derived from AMC to refine their campaign strategies, enhance direct marketing efforts, and shape key business choices. Additionally, users can generate custom audience lists based on interaction logs, conversion events, and segmentation data. The audiences crafted within AMC can be seamlessly activated through Amazon DSP, providing a streamlined approach to targeting. Furthermore, AMC offers a comprehensive view of customer shopping journeys across Amazon’s media and channels, effectively measuring the advertising impact both within and beyond the Amazon ecosystem. Ultimately, this tool not only enhances advertising strategies but also fosters a deeper understanding of consumer behavior and preferences.
Description
Discover the advantages of utilizing a Trusted Third Party (TTP) for the meticulous pseudonymization of personal data, enabling you to conduct data analysis while adhering to GDPR regulations. Our fundamental offering revolves around the pseudonymization of personal data, utilizing techniques that ensure irreversible pseudonyms and the enhancement of behavioral data. The pseudonymized dataset serves as the foundation for subsequent processing by our clients. Additionally, our filtering service allows for the proportional sharing of personal data, ensuring privacy is maintained throughout the process. We carefully filter information through a rigorously managed pseudonymized whitelist, guaranteeing that only data pertaining to individuals on this list is shared. Viacryp also provides expert privacy consultation focused on the safeguarding and security of personal data. In collaboration with our partners, we offer guidance on the necessary measures organizations should implement to meet GDPR compliance, addressing both technical solutions and organizational protocols. By prioritizing these compliance strategies, businesses can enhance their data protection practices effectively.
API Access
Has API
API Access
Has API
Integrations
Accenture Cloud Retail Execution
Amazon
Amazon Ads
Amazon DSP
Amazon Omnichannel Metrics
Amazon Video Ads
Amazon Web Services (AWS)
Capgemini Intelligent Automation Platform
ECP
Experian Connect
Integrations
Accenture Cloud Retail Execution
Amazon
Amazon Ads
Amazon DSP
Amazon Omnichannel Metrics
Amazon Video Ads
Amazon Web Services (AWS)
Capgemini Intelligent Automation Platform
ECP
Experian Connect
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Amazon
Founded
1994
Country
United States
Website
advertising.amazon.com/solutions/products/amazon-marketing-cloud
Vendor Details
Company Name
Viacryp
Founded
2013
Country
Netherlands
Website
www.viacryp.nl/