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features
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support

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Description

Amazon Marketing Cloud (AMC) serves as a secure and privacy-compliant clean room solution that empowers advertisers to conduct analyses and build audiences using pseudonymized data, which includes insights from Amazon Ads and other sources. By integrating diverse signals from various Amazon platforms, advertisers, and selected external partners, AMC allows for versatile inquiries within a secure privacy framework. This enables advertisers to leverage tailored insights and audience segments derived from AMC to refine their campaign strategies, enhance direct marketing efforts, and shape key business choices. Additionally, users can generate custom audience lists based on interaction logs, conversion events, and segmentation data. The audiences crafted within AMC can be seamlessly activated through Amazon DSP, providing a streamlined approach to targeting. Furthermore, AMC offers a comprehensive view of customer shopping journeys across Amazon’s media and channels, effectively measuring the advertising impact both within and beyond the Amazon ecosystem. Ultimately, this tool not only enhances advertising strategies but also fosters a deeper understanding of consumer behavior and preferences.

Description

Nova Analytics serves as a comprehensive cloud analytics solution tailored for sellers on the Amazon marketplace, brand proprietors, Vendor Central suppliers, and agencies overseeing multiple accounts. By integrating data from Seller Central, Vendor Central, and Amazon Ads, it offers users a unified view across various Amazon marketplaces. This enables them to evaluate sales figures, Amazon fees, business-related expenses, and profits for each SKU, while also examining advertising effectiveness based on both campaigns and search terms. Furthermore, users can keep track of orders, inventory levels, stock replenishment rates, listing health, customer reviews, and search-query performance. In addition to these features, Nova delivers reporting for Amazon DSP, provides read-only database access for business intelligence applications, and hosts a Model Context Protocol (MCP) server that allows compatible AI tools to retrieve account information. Teams utilize this platform to assess and contrast marketplace and account performance effectively, gaining insights into profitability even after accounting for Amazon fees and expenses like cost of goods, FBM shipping, and VAT. This comprehensive functionality makes Nova Analytics an invaluable resource for those looking to maximize their success on the Amazon platform.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Amazon Ads Yes 
Accenture Cloud Retail Execution Yes 
Amazon Yes 
Amazon DSP Yes 
Amazon Omnichannel Metrics Yes 
Amazon Video Ads Yes 
Amazon Web Services (AWS) Yes 
Capgemini Intelligent Automation Platform Yes 
ChatGPT No 
Claude No 
Claude for Legal No 
Experian Connect Yes 
Flywheel Yes 
Foursquare Yes 
Gemini No 
LienTracker Online Yes 
LiveRamp Yes 
Pacvue Yes 
Revive Yes 
Salesforce Data 360 Yes 

Integrations

Amazon Ads Yes 
Accenture Cloud Retail Execution No 
Amazon No 
Amazon DSP No 
Amazon Omnichannel Metrics No 
Amazon Video Ads No 
Amazon Web Services (AWS) No 
Capgemini Intelligent Automation Platform No 
ChatGPT Yes 
Claude Yes 
Claude for Legal Yes 
Experian Connect No 
Flywheel No 
Foursquare No 
Gemini Yes 
LienTracker Online No 
LiveRamp No 
Pacvue No 
Revive No 
Salesforce Data 360 No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$49/account/month
Plans are billed monthly per connected Amazon Seller Central or Vendor Central account. Pricing is based on the higher of average monthly order items or average monthly sales divided by $50. Tier 1 is $49/account/month for up to 1,000 billable-volume units; prices rise by tier to $299/account/month for up to 50,000 units, with custom pricing above that. Volume discounts begin with the sixth connected account. Prices exclude VAT and other applicable taxes. New customers receive a 14-day free trial with no payment method required.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Amazon

Founded

1994

Country

United States

Website

advertising.amazon.com/solutions/products/amazon-marketing-cloud

Vendor Details

Company Name

Nova

Founded

2023

Country

France

Website

novadata.io

Product Features

Product Features

Amazon Seller Tools

A/B Testing No 
Alerts / Notifications No 
Analytics / Reporting No 
Campaign Management No 
Competitor Analysis No 
Content Management / Optimization No 
Conversion / ROI Tracking No 
Customer Data Management No 
Email Marketing No 
Feedback Management No 
Inventory Management No 
Keyword Tracking / Research No 
Order Management No 
PPC Ads Management No 
Price Optimization No 
Rank Optimization No 
Refund Management No 
Review Management No 
Sales Tracking / Analysis No 
Shipping Management No 
Trend Analysis No 

Alternatives

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