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Description
Amazon Marketing Cloud (AMC) serves as a secure and privacy-compliant clean room solution that empowers advertisers to conduct analyses and build audiences using pseudonymized data, which includes insights from Amazon Ads and other sources. By integrating diverse signals from various Amazon platforms, advertisers, and selected external partners, AMC allows for versatile inquiries within a secure privacy framework. This enables advertisers to leverage tailored insights and audience segments derived from AMC to refine their campaign strategies, enhance direct marketing efforts, and shape key business choices. Additionally, users can generate custom audience lists based on interaction logs, conversion events, and segmentation data. The audiences crafted within AMC can be seamlessly activated through Amazon DSP, providing a streamlined approach to targeting. Furthermore, AMC offers a comprehensive view of customer shopping journeys across Amazon’s media and channels, effectively measuring the advertising impact both within and beyond the Amazon ecosystem. Ultimately, this tool not only enhances advertising strategies but also fosters a deeper understanding of consumer behavior and preferences.
Description
Amazon Video Ads provide a platform for advertisers to connect with Amazon shoppers through targeted video content displayed on Amazon’s sites, mobile applications, and the wake screen of Fire tablets. Deliver your brand's message effectively by utilizing out-stream autoplay videos that promise an engaging advertising experience. These video ads begin playback automatically once the content is at least 50% visible on the viewer’s screen, though the audio is muted by default and requires user interaction to activate. If the video moves out of sight, autoplay will cease until it reappears. It is important to avoid incorporating call-to-action elements that prompt users to click, as clicking the video player will enable sound and potentially restart the video. Typically, Amazon video ads feature the advertiser's logo, a text headline, and a call-to-action link next to the video display. This standardized layout simplifies the process, as it eliminates the need for creative design assistance from Amazon Advertising and is accessible for both mobile and desktop use. Additionally, advertisers can benefit from the extensive reach of Amazon’s audience, enhancing their brand visibility across various platforms.
API Access
Has API
API Access
Has API
Integrations
Amazon Ads
Amazon Brand Lift
Amazon
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Web Services (AWS)
BOSCO
Capgemini Intelligent Automation Platform
Flywheel
Foursquare
Integrations
Amazon Ads
Amazon Brand Lift
Amazon
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Web Services (AWS)
BOSCO
Capgemini Intelligent Automation Platform
Flywheel
Foursquare
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Amazon
Founded
1994
Country
United States
Website
advertising.amazon.com/solutions/products/amazon-marketing-cloud
Vendor Details
Company Name
Amazon Advertising
Founded
1994
Country
United States
Website
advertising.amazon.com/en-us/resources/ad-specs/custom-media/amazon-video-ads
Product Features
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization