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Description

Affinity’s Ad Network is an innovative platform that harnesses AI to transform how publishers and advertisers approach audience engagement, reach, and monetization, transcending traditional barriers by providing targeted solutions throughout the entire purchase journey—raising awareness, piquing interest, and influencing decisions. The advanced publisher suite, powered by AI, enhances programmatic revenue, leverages first-party data to boost subscription rates, and streamlines operational processes for increased efficiency. It effortlessly integrates with current publisher technologies to capture real-time insights from market and competitors, employs customizable rules alongside machine-learning algorithms for yield optimization, and ensures that only complex exceptions are flagged for human intervention. Developed meticulously by a team of over 100 engineers, the platform emphasizes privacy compliance under regulations like GDPR and CCPA, while also enhancing user experience through user-friendly, real-time dashboards that clearly display yield improvements, subscription growth, and key operational metrics. By focusing on these critical aspects, Affinity’s Ad Network sets a new standard in the digital advertising landscape.

Description

ArcSpan is a groundbreaking platform designed specifically to cater to the needs of premier publishers globally. It enables you to extract maximum value from your audience while delivering the advertising targeting capabilities that clients require. Constructed with a foundation that prioritizes publishers and data proprietors, our platform incorporates essential elements for achieving success in revenue operations and gaining insights into monetization in a landscape dominated by first-party data. ArcSpan’s data-driven software seamlessly integrates with your existing technology partners, aiming to enhance addressable audience revenue, eCPM, fill-rate, yield, and brand safety. Our deep understanding of the challenges and opportunities faced by publisher revenue management teams in a rapidly changing market sets us apart. With extensive expertise in adtech, we unite recognized leaders from both the sell-side and buy-side to tackle complex issues head-on, ensuring that our clients are well-equipped to navigate the intricacies of the advertising landscape. This commitment to innovation and collaboration positions ArcSpan as a vital ally for publishers seeking to thrive in the digital age.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Axis LMS
Incredible
Lightspeed DMS
Motileo

Integrations

Axis LMS
Incredible
Lightspeed DMS
Motileo

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Affinity

Founded

2006

Country

United States

Website

affinity.com

Vendor Details

Company Name

ArcSpan

Founded

2020

Country

United States

Website

www.arcspan.com

Product Features

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Alternatives

Alternatives

1plusX Reviews

1plusX

1plusX GmbH
Audigent Reviews

Audigent

Audigent, a part of Experian