Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
A technology-focused platform designed for consumer insights teams enables the mapping of insights across various media, digital, and shopper interactions, facilitating the creation of emotionally resonant customer experiences while optimizing the customer journey to enhance conversion rates. Additionally, it provides valuable insights into emotion, attention, engagement, and visibility. For UX teams, it offers a usability testing and analytics platform that evaluates attention, engagement, and emotional responses throughout user journeys, allowing for the testing of prototypes, mockups, websites, applications, and chatbots. This platform helps in pinpointing crucial UI elements that attract customer attention, ensuring the delivery of emotionally optimized user experiences that drive higher conversion rates. Furthermore, it leverages Emotion Insights to craft exceptional customer experiences, utilizing Facial Coding APIs to assess emotional responses at scale through single face emotion recognition, in-the-wild multi-face emotion recognition, and recorded video emotion analysis. The platform is capable of testing stimuli across diverse modes and channels such as videos, print advertisements, planograms, package designs, websites, applications, and chatbots, ensuring comprehensive insights into consumer behavior and emotional engagement. This multifaceted approach empowers brands to refine their strategies and create impactful interactions with their audience.
Description
Smoot is a cutting-edge advertising platform powered by AI that combines emotional context, brand identity, and analytical intelligence to enhance media campaigns and optimize publisher revenue. By analyzing videos, images, and text in real-time, it detects the emotions of the audience and aligns advertisements with contexts that resonate, ensuring that your message is delivered to viewers when they are most receptive. For advertisers, Smoot offers a modern alternative to traditional, cookie-based targeting by providing emotionally aware media delivery across various formats, including video, display, and connected television, which minimizes waste and enhances performance indicators such as engagement and completion rates. Additionally, it integrates with fraud detection systems to maintain the integrity of campaigns. For publishers, Smoot acts as an AI-driven monetization solution, consolidating demand from Google Open Bidding, Amazon TAM, over 20 supply-side platforms, and direct sales, which helps to maximize cost per thousand impressions (CPM) through intelligent header bidding. The platform's AI continuously learns from the feedback received on campaigns and recommends actionable optimizations, further improving effectiveness. In summary, Smoot not only elevates advertising efficiency but also fosters stronger connections between brands and their audiences.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Amazon Transparent Ad Marketplace (TAM)
No
DoubleVerify
No
Oracle Moat
No
Integrations
Amazon Transparent Ad Marketplace (TAM)
Yes
DoubleVerify
Yes
Oracle Moat
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Affect Lab
Founded
2016
Country
India
Website
affectlab.io
Vendor Details
Company Name
Smoot AI
Founded
2023
Country
Spain
Website
www.smoot.ai/
Product Features
Emotion Recognition
Facial Emotions
No
Facial Expression Analysis
No
Machine Learning
No
Photo Emotions
No
Speech Emotions
No
Video Emotions
No
Written Text Emotions
No
Usability Testing
A/B Testing
No
Annotations
No
Audience Targeting
No
Heatmaps
No
Impression Testing
No
Mobile Testing
No
Moderated Usability Testing
No
Prototype Testing
No
Quantitative Metrics
No
Remote User Testing
No
Reporting / Analytics
No
Surveys and Feeback
No
Video Recording / Transcription
No