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features
design
support

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Write a Review

Description

A technology-focused platform designed for consumer insights teams enables the mapping of insights across various media, digital, and shopper interactions, facilitating the creation of emotionally resonant customer experiences while optimizing the customer journey to enhance conversion rates. Additionally, it provides valuable insights into emotion, attention, engagement, and visibility. For UX teams, it offers a usability testing and analytics platform that evaluates attention, engagement, and emotional responses throughout user journeys, allowing for the testing of prototypes, mockups, websites, applications, and chatbots. This platform helps in pinpointing crucial UI elements that attract customer attention, ensuring the delivery of emotionally optimized user experiences that drive higher conversion rates. Furthermore, it leverages Emotion Insights to craft exceptional customer experiences, utilizing Facial Coding APIs to assess emotional responses at scale through single face emotion recognition, in-the-wild multi-face emotion recognition, and recorded video emotion analysis. The platform is capable of testing stimuli across diverse modes and channels such as videos, print advertisements, planograms, package designs, websites, applications, and chatbots, ensuring comprehensive insights into consumer behavior and emotional engagement. This multifaceted approach empowers brands to refine their strategies and create impactful interactions with their audience.

Description

Assessing Emotions for Clearer Understanding. Enhance consumer and user research by utilizing cognitive data. Make informed decisions grounded in emotional insights. The Affect-tag RX solution provides valuable and trustworthy emotional indicators via a secure web service and personal dashboard. These indicators stem from physiological data gathered through the Affect-tag RX mobile app and its specialized smartband. This lightweight data collection tool seamlessly integrates into various research endeavors. Participants remain fully immersed in their experiences, free from any intrusive biases. Our proprietary algorithms process physiological data in just a few minutes, ensuring timely insights for researchers. Ultimately, this approach fosters a deeper connection between data and emotional understanding, leading to more effective decision-making.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$1500 per month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Affect Lab

Founded

2016

Country

India

Website

affectlab.io

Vendor Details

Company Name

Neotrope

Founded

2007

Country

France

Website

affect-tag.com

Product Features

Emotion Recognition

Facial Emotions No 
Facial Expression Analysis No 
Machine Learning No 
Photo Emotions No 
Speech Emotions No 
Video Emotions No 
Written Text Emotions No 

Usability Testing

A/B Testing No 
Annotations No 
Audience Targeting No 
Heatmaps No 
Impression Testing No 
Mobile Testing No 
Moderated Usability Testing No 
Prototype Testing No 
Quantitative Metrics No 
Remote User Testing No 
Reporting / Analytics No 
Surveys and Feeback No 
Video Recording / Transcription No 

Product Features

Data Visualization

Analytics Yes 
Content Management No 
Dashboard Creation No 
Filtered Views Yes 
OLAP No 
Relational Display No 
Simulation Models No 
Visual Discovery Yes 

Qualitative Data Analysis

Annotations No 
Collaboration No 
Data Visualization Yes 
Media Analytics Yes 
Mixed Methods Research No 
Multi-Language No 
Qualitative Comparative Analysis Yes 
Quantitative Content Analysis Yes 
Sentiment Analysis Yes 
Statistical Analysis Yes 
Text Analytics No 
User Research Analysis Yes 

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