Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Adsorra is a cloud-based advertising reporting tool designed for marketing agencies and independent media buyers who handle client ad accounts. It links with various supported advertising platforms to aggregate campaign performance data into organized weekly or monthly reports, providing detailed platform breakdowns and comparisons over different time periods. Users have the capability to evaluate creatives based on metrics like return on ad spend, cost per result, click-through rate, or total expenditure, allowing them to review thumbnails and decide whether to scale, retain, or discontinue ads. The software facilitates easy sharing of reports via email to client contacts and through secure client portals that feature agency branding. Furthermore, teams can manage and customize the visibility of each member concerning client accounts. Adsorra comes equipped with customizable report templates and the ability to schedule report deliveries. It analyzes advertising data and may offer suggestions for campaign modifications, but any changes must be approved by the account owner, as it does not have the functionality to create or launch ads. Subscription plans vary based on the number of ad accounts, team members, and reporting features available, ensuring flexibility to meet diverse business needs. Additionally, the platform aims to streamline the reporting process, thereby enhancing overall efficiency for marketing professionals.
Description
Insights from Chief Marketing Officers (CMOs) play a crucial role in guiding advertisers to effectively allocate budgets, refine campaign strategies, and enhance media return on investment (ROI). By establishing a cohesive perspective on marketing efforts, CMOs facilitate a comprehensive approach to funnel management. Advertisers are able to assess the efficacy of strategies deployed at various stages of the sales funnel. Additionally, article-level reports generated by CMOs reveal the connections between target audiences, geographic locations, and the performance of different ad creatives. This data empowers marketers to swiftly adapt their tactics, thereby boosting overall campaign performance. Furthermore, Omnichannel Statistics (OCM) serves as a tool for advertisers to evaluate the cumulative impact of their advertising approaches on consumer behavior both on and off Amazon, even while campaigns are still running. CMOs integrate insights from all available channels, encompassing both online and offline shopping patterns. It's worth noting that all Amazon Ads products prioritize user privacy and security, ensuring that all reporting is done in an aggregated and anonymized manner. This comprehensive data not only fosters informed decision-making but also enhances the strategic planning process for future campaigns.
API Access
Has API
No
API Access
Has API
Yes
Screenshots View All
No images available
Integrations
Amazon
No
Amazon Ads
No
Amazon Brand Lift
No
Amazon DSP
No
Amazon Marketing Cloud
No
Google Ads
Yes
LinkedIn Ads
Yes
Meta Ads
Yes
Microsoft Advertising
Yes
Pinterest Ads
Yes
Integrations
Amazon
Yes
Amazon Ads
Yes
Amazon Brand Lift
Yes
Amazon DSP
Yes
Amazon Marketing Cloud
Yes
Google Ads
No
LinkedIn Ads
No
Meta Ads
No
Microsoft Advertising
No
Pinterest Ads
No
Pricing Details
$149/month
Starter: $149/month for up to 10 client ad accounts and 4 team seats; Growth: $299/month for up to 30 accounts and 10 seats; Agency: $499/month for up to 75 accounts and unlimited seats. Prices are in USD, billed monthly; no setup fees, no annual billing yet, and plans can be canceled any time. Taxes may apply. A 30% discount for the first 12 months is offered to the first 10 early-access agencies in exchange for feedback and a short case study.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
Adsorra
Country
Pakistan
Website
adsorra.com
Vendor Details
Company Name
Amazon
Founded
1994
Country
United States
Website
advertising.amazon.com/measurement-analytics/omnichannel-metrics
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Alternatives
No Alternatives