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Average Ratings 0 Ratings

Total
ease
features
design
support

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Description

Targeted at streaming media providers, video content creators, virtual MVPDs, advertising agencies, brands, OTT tech vendors, adtech firms, and emerging media startups, this comprehensive video monetization solution is compatible with any platform or device. It features a universal auction system that delivers superior yield compared to traditional waterfall ad serving methods. The platform facilitates the management of direct, programmatic, and third-party demand and supply. You can customize your inventory to align with your specific business requirements, organizing it by various factors such as time slots, channels, premium content, and scatter spots. Additionally, utilize the integrated creative library, transcoding capabilities, sound normalization, and delivery systems to ensure a seamless ad experience for viewers. Engage with both programmatic buyers and direct advertisers through the built-in OpenRTB and tag-based integration options. Gain insights into your inventory availability and performance with detailed reporting tools. Moreover, establish a private, tailored video inventory marketplace that streamlines direct media purchasing. This holistic approach not only enhances ad efficiency but also allows for greater flexibility in monetization strategies.

Description

IDVx represents the pioneering solution from Infillion that delivers scalable and measurable premium interactive video, including shoppable advertisements, across various platforms such as CTV, desktop, and mobile devices. This innovative offering eliminates the need for advertisers to choose between high-impact creative content and efficient programmatic scaling. Leveraging Infillion’s top-tier interactive creative capabilities along with TrueX's extensive history of over 12 years in performance excellence, which includes significant metrics for attention, brand lift, and conversion, IDVx sets a new benchmark for video engagement in the industry. Designed specifically for digital and video marketers focused on key performance indicators throughout all stages of the purchasing process, IDVx enhances campaigns to boost brand lift and purchase intent, achieving impressive metrics such as a 2% interaction rate and over 90% video completion rate benchmarks, in addition to favorable CPA figures. Moreover, this groundbreaking solution is positioned to redefine how advertisers engage consumers through interactive video content.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Adoppler

Founded

2017

Country

United States

Website

adoppler.com

Vendor Details

Company Name

Infillion

Founded

2008

Country

United States

Website

infillion.com/media/idvx/

Product Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Product Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Alternatives

Alternatives

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